Field Marketing Director

Perkins Management Services Company; Washington, Northern (District of Columbia, KY); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Retirement plan options

Paid time off and holidays

Professional growth opportunities

Job summary

Perkins Management Services Company is seeking a Campus Field Marketing Director to lead planning and execution of student-facing marketing, events, digital content, and engagement campaigns across assigned campuses. You will partner with operations, culinary teams and student groups to enhance participation and overall dining experiences.

The role requires campus-based presence, travel between campuses, and the ability to turn strategy into an annual calendar and measurable campaigns supporting

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality Management, or related field, or equivalent professional experience.
• At least 4 years of marketing experience, preferably in hospitality, higher education, multi‑unit environments.
• Hands‑on experience with event marketing and multi‑channel campaigns that improved engagement or business metrics.
• Strong project management and calendar-management skills to plan many events and deadlines.
• Practical social media and content skills for platforms used by college students.
• Strong creative judgment overseeing design/production of print and digital materials.
• Excellent written, verbal, and stakeholder communication skills.
• Comfort with Excel, reporting tools, and campaign-performance data.

Responsibilities

• Lead campus marketing and brand execution.
• Develop, execute, and measure the annual campus marketing plan and activation calendar.
• Maintain brand identity across student-facing communications and campus partners.
• Manage production, quality control, and distribution of dining marketing collateral.
• Create engaging student events and campus activities.
• Coordinate student dining advisory committees and campus partnerships.
• Manage social media and content in an authentic student voice.
• Track engagement and results to improve programs.

Skills

Marketing strategy

Event marketing

Field activation

Social media management

Project management

Communication

Analytics & Excel

Education

Bachelor's degree or equivalent

Job description

Campus Field Marketing Director

Campus Dining | Field Marketing | Student Engagement

Company Perkins Management Services Company

Location Campus-based at an assigned college or university account; regular travel between campuses as needed

Employment Type Full-time, exempt
Compensation $75,000-$85,000 annually, commensurate with experience, plus benefits

Reports To Vice President of Operations, with a dotted-line relationship to the Vice President of Marketing

About the Opportunity

Perkins Management Services Company is seeking a Campus Field Marketing Director to bring our campus dining programs to life across assigned college and university accounts. This role leads the planning and execution of student-facing marketing, events, digital and social content, signage, promotions, and engagement campaigns that strengthen participation, satisfaction, and the overall campus dining experience.

The ideal candidate is a creative, organized field marketer who can turn strategy into a clear annual calendar, manage multiple activations at once, and partner closely with operations, culinary, campus leaders, and student groups. This is a hands-on campus-based role for someone who enjoys building energy around dining programs and using data and feedback to make each campaign stronger.

What You Will Do

Lead campus marketing and brand execution

• Develop, execute, and measure the annual campus marketing plan and activation calendar across digital, social, website, print, signage, environmental graphics, and in‑person channels.
• Maintain consistent brand identity, messaging, and visual standards across student‑facing and campus communications while respecting each campus partner's brand requirements.
• Manage the production, quality control, and distribution of dining marketing collateral and promotional materials.
• Create memorable student engagement and campus events
• Plan and execute student‑facing events, theme meals, cultural programming, move‑in and welcome activities, homecoming, finals, seasonal promotions, and special campaigns from concept through post‑event recap.
• Coordinate a student dining advisory committee and build partnerships with student organizations, campus groups, and campus stakeholders.
• Manage social media and content in an authentic, student‑centered voice that supports participation and two‑way engagement.
• Drive growth, feedback, and measurable results
• Support growth initiatives for meal‑plan participation, retail dining, catering, and special events.
• Gather and assess student feedback through surveys and other feedback channels, close the loop with students, and translate insights into program improvements.
• Track and report on engagement, participation, activation performance, and satisfaction; use results to continuously improve marketing plans and campus programming.
• Coordinate planning across teams and locations
• Maintain the marketing calendar and project pipeline across multiple events, deadlines, and locations.
• Coordinate internal creative, digital, print, and production resources so campaigns are ready before each event or launch.
• Partner with operations and culinary teams to deliver a consistent, high‑quality customer experience on campus.

What You Bring

Required Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field, or equivalent professional experience.
• At least 4 years of marketing experience, preferably in hospitality, foodservice, higher education, multi‑unit, retail, or consumer‑brand environments.
• Hands‑on experience with event marketing, field activation, and multi‑channel campaigns that improved real business or engagement metrics.
• Strong project management and calendar‑management skills, with the ability to plan ahead and manage many simultaneous events and deadlines.
• Practical social media and content skills for platforms used by college students.
• Strong creative judgment and experience overseeing the design and production of print and digital materials.
• Excellent written, verbal, and stakeholder communication skills.
• Comfort using Excel, reporting tools, and campaign‑performance data to guide decisions.
• Ability to be campus‑based and travel between assigned campuses as needed.

Preferred Qualifications

• Experience in higher education, collegiate dining, campus retail, or similar student‑facing environments.
• Familiarity with college‑dining marketing and industry benchmarking, including organizations such as NACUFS.
• Design, video, photography, graphics, or content‑production skills, or experience directing creative resources.
• Experience working with student advisory boards, ambassador programs, or student‑organization partnerships.

Why Join Perkins

Perkins Management Services Company serves colleges and universities, including HBCUs and their communities, through dining programs that emphasize scratch‑cooked food, culturally relevant menus, welcoming spaces, and student‑engagement programming. Our goal is to create dining experiences that build participation, connection, and a sense of belonging on every campus we serve.

This position offers a compensation range of $75,000-$85,000 annually, commensurate with experience. Eligible team members may receive a comprehensive benefits package, which may include medical, dental, and vision coverage; retirement plan options; paid time off; holidays; and professional growth opportunities.

Equal Opportunity Employer

Perkins Management Services Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.