Director, Menu & Brand Strategy (Remote)

Ascenthm; Sandy Springs (GA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Flexible work from home options

Job summary

Perkins is seeking a Director, Marketing - Menu & Brand Management to lead brand strategies, menu development, and multi-channel campaigns for a growing restaurant brand.

This role drives the strategic development and execution of the menu innovation and promotional calendar in collaboration with marketing, culinary, finance, operations, and external partners to create impactful campaigns that build guest loyalty and revenue.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or related field; MBA preferred.
• 6–8 years of progressive experience in brand management, innovation, or product marketing.
• Experience managing a product development or promotional calendar in a multi-unit environment.
• Strong leadership, project management, and organizational skills; data-driven and creative.
• Excellent communication, presentation, storytelling, and cross-functional collaboration.

Responsibilities

• Lead the ongoing evolution of brand positioning, messaging, and visual identity across all consumer and internal touchpoints.
• Own the planning, development, and execution of the menu calendar, including new product launches, LTOs, and seasonal promotions.
• Conceptualize, develop, and execute multi-channel marketing campaigns (digital, social, in-store, print) to drive brand awareness and engagement.
• Create and execute go-to-market plans for new menu items and brand initiatives, including pricing strategies and promotions.
• Identify consumer trends and culinary innovation to build a dynamic product pipeline aligned with brand strategy.
• Lead guest research initiatives and translate insights into actionable recommendations for product and brand strategy.
• Manage the annual marketing and menu calendar to balance core initiatives and innovation priorities.
• Analyze product and campaign performance metrics and optimize future initiatives.
• Guide the creative process from concept to execution, ensuring brand standards.
• Partner with Operations, Culinary, and external agencies to ensure cohesive brand experiences across channels.
• Support brand marketing budgets with ROI-focused resource allocation.

Skills

Brand management

Marketing strategy

Cross-functional leadership

Multi-channel marketing

Education

Bachelor’s degree in Marketing/Business/Communications

MBA preferred

Job description

Perkins is seeking a Director, Marketing - Menu & Brand Management to lead brand strategies, menu development, and multi-channel campaigns for a growing restaurant brand.

This role drives the strategic development and execution of the menu innovation and promotional calendar in collaboration with marketing, culinary, finance, operations, and external partners to create impactful campaigns that build guest loyalty and revenue.