Remote Director, Digital Marketing & Brand

Midwest Veterinary Supply, Inc.; Columbia (SC); Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental and Vision insurance

Life and AD&D insurance

401k plan with company match

Paid holidays and PTO

Job summary

Midwest Veterinary Supply, Inc. is seeking a Director of Digital Marketing to translate marketing strategy into an integrated digital demand and customer engagement capability.

You will lead channels including website, SEO/SEM, paid media, email, social, and analytics, partnering across Marketing Services, Brand Engagement, Sales and IT to improve the customer journey and business results. This is a remote position, offering leadership over a full-scope digital function and opportunities to

Qualifications

• 7+ years of progressive digital marketing experience with strategy, campaigns and analytics.
• Demonstrated experience translating objectives into integrated digital plans.
• Strong leadership, communication and cross-functional collaboration skills.
• B2B marketing experience in a related industry preferred.

Responsibilities

• Develop digital plans aligned with marketing strategy and business priorities.
• Lead digital channels including website, SEO/SEM, paid media, email, and social.
• Collaborate with Sales, ecommerce, IT and Brand to unify campaigns.
• Monitor trends, analyze data and optimize campaigns for outcomes.
• Drive demand generation and nurture programs across channels.
• Provide actionable insights to leadership and partners.

Education

Bachelor's degree in Marketing, Communications, Business or related field

Google Analytics/Ads certifications

Tools

Google Analytics

Google Ads

CRM platforms

Marketing automation tools

CMS platforms

Job description

Midwest Veterinary Supply, Inc. is seeking a Director of Digital Marketing to translate marketing strategy into an integrated digital demand and customer engagement capability.

You will lead channels including website, SEO/SEM, paid media, email, social, and analytics, partnering across Marketing Services, Brand Engagement, Sales and IT to improve the customer journey and business results. This is a remote position, offering leadership over a full-scope digital function and opportunities to