Remote Director of Digital Marketing & Brand Growth

Midwest Veterinary Supply, Inc.; Massachusetts; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

AD&D Insurance

Disability Insurance

401k plan

Paid holidays

Paid Time Off

Job summary

Midwest Veterinary Supply, Inc. seeks a Director of Digital Marketing to translate the Marketing strategy into an integrated digital demand and customer engagement capability.

In partnership with the VP of Marketing, this role leads digital channels including website and digital experience, SEO/SEM, paid digital media, email and marketing automation, social media management, and analytics. This is a remote position, requiring 7+ years in digital marketing, strong leadership, and collaboration

Qualifications

• 7+ years of progressive digital marketing experience including strategy, campaign management, digital experience and analytics.
• Experience across digital demand generation, website/content management, SEO/SEM, paid media, email/marketing automation and social media.
• Ability to translate business objectives into integrated digital plans and manage budgets.
• Strong leadership and cross-functional collaboration skills.

Responsibilities

• Develop and execute digital marketing plans aligned with business priorities.
• Lead digital channels including website, SEO/SEM, paid media, email, social, and analytics.
• Collaborate with Sales, ecommerce, IT and Brand teams to connect customer needs across journeys.
• Monitor performance with analytics and optimize campaigns for results.
• Provide actionable insights to marketing leadership and stakeholders.

Skills

Digital marketing strategy

Team leadership

SEO/SEM

Paid media

Email marketing

Marketing analytics

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Tools

Google Analytics

Google Ads

CRM

Job description

Midwest Veterinary Supply, Inc. seeks a Director of Digital Marketing to translate the Marketing strategy into an integrated digital demand and customer engagement capability.

In partnership with the VP of Marketing, this role leads digital channels including website and digital experience, SEO/SEM, paid digital media, email and marketing automation, social media management, and analytics. This is a remote position, requiring 7+ years in digital marketing, strong leadership, and collaboration