Remote Direct-Response Creative Strategist (Video & UGC)

Forbes Advisor; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Forbes Advisor is seeking a Creative Strategist to develop and scale direct-response ads across paid social for Home categories, reporting to the Creative Director. You translate research into scripts, hooks, and visuals, directing talent on set or remotely and guiding editors and creators to final delivery.

You’ll craft multiple concepts weekly, test iterations, and optimize campaigns using performance data.

Qualifications

• 3+ years in direct-response creative strategy for paid social.
• Portfolio of 3–5 direct-response examples with individual contribution.
• Measurable results (ROAS, CPA, CAC, CTR, conversion rate).
• Exceptional copywriting across formats and audiences.
• Strong visual taste and ability to direct talent remotely.

Responsibilities

• Deliver at least 2 net-new concepts weekly across video and static formats with hooks, scripts, visuals, and testing variations.
• Optimize existing creative weekly using performance data to iterate and improve.
• Own concepts end-to-end from idea to final delivery, directing talent on set or remotely.
• Research audiences, competitors, and cultural conversations for new angles.
• Write scripts, hooks, headlines, CTAs, and ad copy for various formats and stages of awareness.
• Brief editors, production teams, and creators; provide actionable notes.
• Analyze creative performance to inform iterations and tests.
• Collaborate with growth and media to align with business goals.
• Leverage AI tools in research, ideation, scripting, visualization, and production.
• Ensure concepts meet legal, platform, and brand guidelines.
• Help build repeatable processes to raise testing velocity.

Skills

Direct-response thinking

Copywriting

Creative concepting

AI fluency

Tools

AI tools

Job description

Forbes Advisor is seeking a Creative Strategist to develop and scale direct-response ads across paid social for Home categories, reporting to the Creative Director. You translate research into scripts, hooks, and visuals, directing talent on set or remotely and guiding editors and creators to final delivery.

You’ll craft multiple concepts weekly, test iterations, and optimize campaigns using performance data.