Remote Direct Response Creative Strategist

Mint Source; United States; Remote; USD 55,000 - 117,000; Full time

Benefits offered by this job

Fully remote setup

AI-driven workflows

Competitive compensation discussed per

Job summary

Mint Source is hiring a Creative Strategist (Direct Response) to join a performance creative agency that produces high-volume static ads for DTC brands on Meta. You will research brands, craft headlines, and develop strategies that inform briefs for an in-house creative team in a remote setting.

This mid-level role emphasizes direct response writing, research-backed personas, and AI-assisted workflows, while you manage multiple accounts in a fast-paced environment.

Qualifications

• Direct response copy that has sold in live ads or funnel copy for consumer brands.
• Strategy turning research into personas, messaging strategies or briefs for a design team.
• Repeatable research methodology using real customer language and competitive signals.
• Scroll-stopping writing with multiple variations for one angle.
• Ability to articulate why an angle will work before testing.
• Excellent written and spoken English.
• Fluency with AI tools for research and workflow.

Responsibilities

• Write pattern-interrupting headlines for static ads across multiple brands.
• Produce multiple headline variations on a single angle with distinct voices.
• Research customer insights from reviews, Reddit, competitor ads, and language.
• Develop personas and messaging strategies for each account.
• Build forecasts and briefs mapping angles to test next.
• Turn research into clear briefs for in-house design.
• Read live ad performance data and push new angles and formats.
• Use AI tools to accelerate research and workflow.
• Manage multiple accounts in a fast-paced, high-volume environment.

Skills

Direct response copywriting

Research-to-personas

Headline writing

AI-assisted workflow

English communication

Multitasking / account management

Data-driven KPI focus

Tools

Claude

ChatGPT

Meta Ads Manager

Job description

Mint Source is hiring a Creative Strategist (Direct Response) to join a performance creative agency that produces high-volume static ads for DTC brands on Meta. You will research brands, craft headlines, and develop strategies that inform briefs for an in-house creative team in a remote setting.

This mid-level role emphasizes direct response writing, research-backed personas, and AI-assisted workflows, while you manage multiple accounts in a fast-paced environment.