Remote Creative Strategist, Paid Social – Health

Forbes Advisor; Wilmington (DE); Remote; USD 90,000 - 130,000; Full time

Job summary

Forbes Advisor is seeking a Creative Strategist to develop and scale direct-response advertising across paid social for our health categories. You will guide scripts, hooks, and visuals, directing talent on set or remotely, and collaborating with editors and production teams.

You will leverage AI tools for research, scripting, and production, while ensuring compliance with platform and brand guidelines in regulated health spaces.

Qualifications

• 3+ years in direct-response creative strategy for paid social.
• Portfolio of 3–5 direct-response examples with your individual contribution.
• Measurable results behind that work (ROAS, CPA, CAC, CTR, conversion rate, or spend scaled).
• Exceptional copywriting across formats and audiences.
• Strong visual taste: composition, styling, pacing, editing for social-first formats.

Responsibilities

• Deliver at least 2 net-new concepts weekly across video and static formats with a distinct strategic angle and testing variations.
• Optimize existing creative weekly using performance data to improve hooks, angles, formats, and variations.
• Own each concept end-to-end from ideation through final delivery, directing talent on-set or remotely.
• Research audiences, competitors, reviews, and conversations to identify new angles.
• Write scripts, hooks, headlines, CTAs, and ad copy for different formats and customer awareness stages.
• Brief Editors, production teams, and creators with clear briefs and actionable notes.
• Analyze creative performance to extract winning concepts and iteration opportunities.
• Partner with growth and media teams to align creative with business goals.
• Be comfortable using AI tools for research, scripting, visualization, and production.

Skills

Direct-response fundamentals

Copywriting

Visual storytelling

Talent directing

Performance analysis

AI tools familiarity

Job description

Forbes Advisor is seeking a Creative Strategist to develop and scale direct-response advertising across paid social for our health categories. You will guide scripts, hooks, and visuals, directing talent on set or remotely, and collaborating with editors and production teams.

You will leverage AI tools for research, scripting, and production, while ensuring compliance with platform and brand guidelines in regulated health spaces.