Direct-Response Creative Strategist, Paid Social (Remote)

Forbes Advisor; Wilmington (DE); Remote; USD 90,000 - 140,000; Full time

Job summary

Forbes Advisor is seeking a Creative Strategist to develop and scale direct-response advertising across paid social for home categories. You will own concept development from research to delivery, directing talent on set or remotely, briefing editors and creators, and guiding AI-assisted production while maintaining brand integrity.

You will work with Editors, the production team, and growth/media to craft hooks, formats and copy that convert, applying performance insights to iterate and test

Qualifications

• 3+ years in direct-response creative strategy for paid social.
• Exceptional copywriting across formats and audiences.
• Strong visual taste: composition, styling, pacing, editing for social.
• Experience directing talent and UGC creators, including remotely.
• Ability to read performance metrics and inform creative decisions.
• Comfort with AI tools and a point of view on where they help.

Responsibilities

• Deliver at least 2 net-new concepts per week with strategic angles, hooks, scripts/copy, visuals and test variations.
• Optimize existing creative weekly using performance data for iterative improvements.
• Own concepts end-to-end through pipeline, directing talent on set or remotely.
• Research audiences, competitors and cultural conversations for new angles.
• Write scripts, hooks, headlines, CTAs and ad copy for formats and stages.
• Brief editors, production teams and creators with clear notes and direction.
• Analyze creative performance to identify winning concepts and tests.
• Partner with growth and media teams to align with business goals.
• Use AI tools for research, ideation, scripting and production where helpful.
• Ensure concepts meet legal, platform and brand guidelines before production.
• Help build repeatable processes that raise testing velocity.

Skills

Direct-response

Copywriting

Creative direction

Video scripting

Paid social

AI tooling

Fast-paced work

Job description

Forbes Advisor is seeking a Creative Strategist to develop and scale direct-response advertising across paid social for home categories. You will own concept development from research to delivery, directing talent on set or remotely, briefing editors and creators, and guiding AI-assisted production while maintaining brand integrity.

You will work with Editors, the production team, and growth/media to craft hooks, formats and copy that convert, applying performance insights to iterate and test