Remote Digital Strategy & Experience Lead (Healthcare)

Tufts Medicine; Burlington (MA); Hybrid; USD 111,000 - 142,000; Full time

Job summary

Tufts Medicine is seeking a Manager of Digital Strategy and Experience to lead strategy, development, and continuous optimization of public-facing websites and digital listings. You will drive a consumer-centric, accessible experience that supports patient acquisition and brand reputation.

The role requires strategic thinking, technical acumen, and strong people leadership. Local candidates in Massachusetts preferred; primarily remote with onsite collaboration as needed.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, Health Informatics, or related field.
• Seven (7) years of progressive digital strategy, website management, or digital marketing experience, with at least three (3) years in healthcare marketing.
• Experience with AI-powered marketing tools and enterprise AI platforms, and familiarity with digital listings across multiple locations.

Responsibilities

• Leads strategic planning, development, and optimization of public-facing websites and digital listings for patient acquisition and brand growth.
• Oversees CMS governance, performance, security, and scalability of enterprise sites.
• Directs AI search optimization, local search, and digital listings across multiple platforms.
• Manages analytics, dashboards, and KPIs to measure discoverability and user experience.
• Mentors the digital strategy team and collaborates with IT, clinical informatics, and Marketing and Communications.

Skills

Strategic thinking

Leadership

Communication skills

Project management

Cross-functional collaboration

HIPAA/compliance awareness

Education

Bachelor's degree (Marketing, Digital Marketing, Communications, or related)

Master’s degree (MBA or related, preferred)

Tools

CMS platforms (Drupal)

HTML/CSS

Web analytics tools (GA, GSC, GTM, Ahrefs/SEMrush)

AI tools (WRITER)

Job description

Tufts Medicine is seeking a Manager of Digital Strategy and Experience to lead strategy, development, and continuous optimization of public-facing websites and digital listings. You will drive a consumer-centric, accessible experience that supports patient acquisition and brand reputation.

The role requires strategic thinking, technical acumen, and strong people leadership. Local candidates in Massachusetts preferred; primarily remote with onsite collaboration as needed.