Digital Strategy & Experience Leader

TuftsMedicine; United States; Hybride; USD 120 000 - 180 000; Plein temps

Résumé du poste

TuftsMedicine seeks a Manager of Digital Strategy and Experience to lead strategy, development, and optimization of public-facing websites and digital listings. You will guide a cross-functional team, collaborate with IT, clinical informatics, and marketing, and ensure ADA-compliant, consumer-centric experiences that support patient acquisition and brand growth.

The role requires a digital leader with strategic vision, technical acumen, and people-management skills to drive continuous

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.
• 7+ years in digital strategy, website management, or digital marketing, with 3+ years in healthcare marketing.

Responsabilités

• Lead strategic planning and optimization of public-facing websites and listings.
• Own website strategy, roadmaps, and CMS governance for performance and accessibility.
• Drive digital listings accuracy across search engines and directories.
• Oversee SEO strategy and AI-powered search optimization efforts.
• Establish analytics dashboards to measure discoverability and engagement.
• Develop and mentor the digital strategy and experience team.

Connaissances

Strategic planning

Team leadership

Digital strategy

Healthcare marketing

SEO optimization

Formation

Bachelor's degree

Outils

WRITER

Google Analytics

Yext

Description du poste

TuftsMedicine seeks a Manager of Digital Strategy and Experience to lead strategy, development, and optimization of public-facing websites and digital listings. You will guide a cross-functional team, collaborate with IT, clinical informatics, and marketing, and ensure ADA-compliant, consumer-centric experiences that support patient acquisition and brand growth.

The role requires a digital leader with strategic vision, technical acumen, and people-management skills to drive continuous