Remote-Eligible Digital Strategy & Experience Manager

Tufts Corporate; Burlington (MA); Hybrid; USD 111,000 - 142,000; Full time

Job summary

Tufts Medicine seeks a Manager of Digital Strategy and Experience to lead strategy, development, and optimization of public-facing websites and digital listings. You will guide a team, collaborate with IT, clinical informatics, and Marketing, and drive patient acquisition and brand growth.

The role requires a local candidate in Massachusetts, primarily remote with occasional on-site work, and a focus on accessibility, SEO, AI-powered search, and data-driven decision making.

Qualifications

• Bachelor's degree required in Marketing, Digital Marketing, Communications, Business Administration, Health Informatics, or related field.
• Seven (7) years of progressive digital strategy, website management, or digital marketing experience, with at least three (3) years in healthcare marketing.

Responsibilities

• Leads strategic planning, development, and optimization of public-facing websites and digital listings across search engines, directories, maps and AI-powered search platforms.
• Owns website strategy and roadmap across core site pages, landing pages, service lines, and provider discovery surfaces.
• Oversees CMS governance, performance, security, and scalability for public-facing sites.
• Leads digital listings strategy across search engines and listing platforms (Yext, Google Business Profile).
• Oversees technical SEO, local search, and AI search optimization to boost visibility.
• Champions AI tools (WRITER) for content creation and workflow automation.
• Establishes KPIs and dashboards to measure discoverability, UX, and engagement across digital properties.

Skills

Strategic thinking

CMS platforms

HTML/CSS

Web analytics

AI tools (WRITER)

SEO/Local search

Leadership

Education

Bachelor's degree in Marketing or related field

Master's degree in Marketing/MB A/Health Informatics (preferred)

Tools

WRITER

Google Analytics

Google Search Console

Google Tag Manager

Ahrefs/SEMrush

Yext/Google Business Profile

Job description

Tufts Medicine seeks a Manager of Digital Strategy and Experience to lead strategy, development, and optimization of public-facing websites and digital listings. You will guide a team, collaborate with IT, clinical informatics, and Marketing, and drive patient acquisition and brand growth.

The role requires a local candidate in Massachusetts, primarily remote with occasional on-site work, and a focus on accessibility, SEO, AI-powered search, and data-driven decision making.