Remote Digital Strategy & Experience Lead

TuftsMedicine, Inc.

United States

Hybrid

USD 111,000 - 142,000

Full time

5 days ago

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Job summary

Tufts Medicine is seeking a Manager of Digital Strategy and Experience to lead website strategy, digital listings, and AI-enabled content across our multi-location health system. This role requires strategic leadership, technical expertise, and people management to improve patient acquisition, brand integrity, and accessible digital experiences.

The position favors a local Massachusetts presence with a remote-first work model and on-site flexibility as needed.

Qualifications

Bachelor’s degree required.
Seven years of progressive digital strategy, website management, or digital marketing experience; healthcare marketing preferred.
Experience with enterprise AI platforms and digital listings management is a plus.

Responsibilities

Lead strategic planning and optimization of public-facing websites with ADA accessibility and SEO optimization.
Own website strategy and roadmaps across core site pages and surfaces.
Oversee CMS governance, performance, security, and scalability.
Drive digital listings strategy across search engines and listing platforms.
Lead technical SEO and local search efforts for visibility and discovery.
Develop AI search optimization strategies for AI-powered platforms.
Establish KPI dashboards to measure discoverability and engagement.
Promote adoption of WRITER for content creation and workflow automation.
Collaborate with cross-functional teams on content strategy and campaigns.
Mentor and develop the digital strategy and experience team.