Growth Marketing Analyst

TuftsMedicine; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Tufts Medicine is seeking a senior growth marketer to drive patient acquisition, engagement, and service line growth through data-driven digital marketing strategies. The role focuses on optimizing the patient journey, content strategy, SEO/GEO readiness, and multi-channel campaigns across the full marketing funnel.

The position requires a strong background in healthcare marketing, experience with enterprise AI platforms, and the ability to partner with cross-functional teams to improve ROI and

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Health Informatics, or related field.
• Five (5) years of progressive growth marketing, digital marketing, or performance marketing experience, with at least three (3) years in healthcare marketing.

Responsibilities

• Develops and executes comprehensive growth marketing strategies across the consumer journey.
• Leads patient journey optimization including find-a-doctor, service line journeys, and conversion UX.
• Owns content strategy and performance across websites, blogs, and service pages.
• Implements SEO and GEO strategies for traditional and AI-powered search platforms.
• Plans and optimizes paid media campaigns across search, social, programmatic, and display channels.
• Defines audience strategies using segmentation, personas, and journey insights.
• Establishes analytics frameworks and dashboards to measure ROI and patient conversion.
• Champions AI-powered marketing tools for content creation and optimization.
• Leads CRO initiatives including landing page testing and funnel optimization.
• Translates research and market signals into actionable plans across the journey.
• Partners with IT, clinical informatics, web, and security to ensure compliance.

Skills

Growth marketing

Digital marketing

Performance marketing

Healthcare marketing

Education

Bachelor's degree in Marketing or related field

Tools

WRITER enterprise AI platform

Job description

Job Overview

Reporting to the System Director, Brand and Digital Strategy, this position drives patient acquisition, engagement, and service line growth through data-driven digital marketing strategies for Tufts Medicine, the primary health system of Tufts University School of Medicine. This role leads the optimization of the patient journey and content strategy, advances SEO and generative engine optimization (GEO) readiness, and manages paid media and digital campaign performance across the full marketing funnel. This position develops and executes integrated, multi-channel campaigns that translate consumer insights into measurable business outcomes, leveraging analytics, testing, AI, and automation to improve performance and ROI. This position serves as a strategic partner to content, digital strategy and experience, marketing operations, and service line portfolio teams to reduce friction across the patient journey.

Local candidate required. Primarily remote position. Must be able to come onsite to our locations in Massachusetts as needed.

Job Description

Minimum Qualifications:

1. 1. Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Health Informatics, or related field.
2. 2. Five (5) years of progressive growth marketing, digital marketing, or performance marketing experience, with at least three (3) years in healthcare marketing.

Preferred Qualifications:

1. 1. Experience in healthcare including academic hospitals, health systems, medical schools or life sciences.
2. 2. Master's degree in Marketing, Business Administration (MBA), Health Informatics, or related field.
3. 3. Eight (8) years of experience in healthcare marketing and growth marketing.
4. 4. Experience in academic health systems or large integrated delivery networks.
5. 5. Experience with WRITER or similar enterprise AI platforms.
6. 6. Certification in digital marketing, analytics, or paid media (Google Analytics, Google Ads, Meta Blueprint, HubSpot).
7. 7. Experience with patient journey mapping, consumer insights, and precision marketing.
8. 8. Experience with healthcare content optimization, CMS platforms, and conversion rate optimization (CRO).

Duties and Responsibilities:

The duties and responsibilities listed below are intended to describe the general nature of work and are not intended to be an all-inclusive list. Other duties and responsibilities may be assigned.

1. 1. Develops and executes comprehensive growth marketing strategies aligned with Tufts Medicine's strategic goals, driving patient acquisition, engagement, and service line growth across the full consumer journey.
2. 2. Leads patient journey optimization across the digital front door, including find-a-doctor experience, service line journeys, content pathways, conversion UX, appointment scheduling flows, lead capture, and follow-up engagement to reduce friction and increase conversion.
3. 3. Owns and optimizes content strategy and performance across websites, blogs, service line pages, and native platforms, collaborating with content, digital strategy and experience, marketing operations, and service line portfolio teams to deploy optimized content that fuels growth.
4. 4. Develops and implements SEO and generative engine optimization (GEO) strategies to ensure Tufts Medicine ranks prominently in traditional search and AI-powered search platforms (ChatGPT, Perplexity, Google AI Overviews), including schema markup, structured data, and AI search readiness.
5. 5. Plans, executes, and optimizes paid media campaigns across search, social, programmatic, and display channels, managing budget allocation, bidding strategies, creative testing, and performance to maximize ROAS, CPA, and patient acquisition.
6. 6. Defines audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns across B2C, B2B2C, and consumer audiences.
7. 7. Establishes and monitors growth marketing KPIs, analytics frameworks, and performance dashboards to measure campaign effectiveness, ROI, and patient conversion across all digital channels.
8. 8. Champions the adoption and governance of AI-powered marketing tools, including WRITER (organization's enterprise AI platform), for content creation, campaign optimization, SEO/GEO execution, and workflow automation.
9. 9. Leads conversion rate optimization (CRO) initiatives including landing page testing, A/B testing, funnel optimization, and user experience enhancements to improve conversion at every stage of the funnel.
10. 10. Translates research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey from awareness through conversion and retention.
11. 11. Partners with IT, clinical informatics, web, and security teams to ensure digital campaigns and content initiatives align with enterprise governance, security, risk management, and HIPAA compliance frameworks.
12. 12. Manages relationships with digital agencies, media vendors, SEO/GEO partners, and content develope