Digital Strategy & Experience Leader

Tufts Medicine; Massachusetts; Hybrid; USD 111,000 - 142,000; Full time

Benefits offered by this job

Hybrid work model

Total Rewards package

Job summary

Tufts Medicine is seeking a Manager of Digital Strategy and Experience to own the strategy and optimization of public-facing websites and digital listings. You will lead a team, align with IT, clinical informatics, and MarCom, and drive patient acquisition with SEO, AI-enabled content, and robust governance.

You will oversee the CMS, analytics, and listings across multi-location platforms, ensuring ADA access, brand consistency, and security, while mentoring colleagues and delivering measurable

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, Health Informatics, or related field.
• Seven (7) years of progressive digital strategy, website management, or digital marketing experience, with at least three (3) years in healthcare marketing.
• Master’s degree in Marketing, Business Administration (MBA), Health Informatics, or related field is preferred.

Responsibilities

• Lead strategy and optimization of all public-facing websites and listings.
• Oversee CMS development, performance, security, and scalability.
• Manage digital listings across search engines and directories.
• Lead AI search optimization strategies for AI-powered platforms.
• Mentor and develop the digital strategy team.
• Collaborate with IT, marketing, clinical informatics, and security teams.

Skills

Strategic thinking

CMS & HTML

SEO & analytics

AI tools WRITER

Healthcare marketing

Leadership

Project management

Data privacy HIPAA

Education

Bachelor’s degree in Marketing or related field

Master’s degree in Marketing / MBA / Health Informatics

Tools

Drupal CMS

Google Analytics

Yext / Google Business Profile

WRITER enterprise AI platform

Job description

Tufts Medicine is seeking a Manager of Digital Strategy and Experience to own the strategy and optimization of public-facing websites and digital listings. You will lead a team, align with IT, clinical informatics, and MarCom, and drive patient acquisition with SEO, AI-enabled content, and robust governance.

You will oversee the CMS, analytics, and listings across multi-location platforms, ensuring ADA access, brand consistency, and security, while mentoring colleagues and delivering measurable