Remote Digital Marketing Specialist - FMCG E-commerce

Placements24; United States; Remote; USD 55,000 - 80,000; Full time

Benefits offered by this job

Fully remote work arrangement offering

Stipend for home office setup and *

Professional development opportunities

Exposure to a fast-paced FMCG env

Job summary

Placements24 is seeking a Remote Digital Marketing Specialist to drive online brand presence and e-commerce sales for its FMCG clients. You will develop and execute campaigns across Google Ads, Facebook/Instagram, email, and SEO, analyze performance with Google Analytics, and optimize product listings with the ecommerce team.

This fully remote role offers flexible work, opportunities for professional growth, and exposure to a dynamic consumer goods environment.

Qualifications

• 2–4 years of digital marketing experience, preferably in FMCG.
• Proven paid social media campaign experience (Facebook/Instagram) and SEM.
• Strong SEO knowledge and content marketing skills.
• Proficiency with analytics tools (Google Analytics) and social platforms.
• Excellent copywriting and remote-working capabilities.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across platforms.
• Create engaging content for social media, website, and email.
• Grow social media presence and foster brand loyalty.
• Analyze campaign performance, website traffic, and conversions with analytics.
• Conduct keyword research and SEO optimization.

Skills

Digital marketing

Social media management

Copywriting

Campaign analysis

Remote work

E-commerce marketing

Brand awareness

Content creation

Paid social ads

Google Analytics

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Digital Media

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Email marketing platforms

Job description

About the Role

Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and results-driven Remote Digital Marketing Specialist. This fully remote position focuses on driving online brand presence and e-commerce sales for our client's diverse range of products. You will be responsible for developing and executing comprehensive digital marketing strategies across various online channels, including social media, search engines, email, and display advertising. The ideal candidate will possess a strong understanding of digital marketing best practices, a keen eye for campaign performance analysis, and experience within the FMCG or related consumer goods industries. This role is perfect for a motivated individual looking to leverage their digital marketing expertise to impact sales and brand visibility in the online space, all from a remote work setup. You will work closely with the e-commerce and marketing teams to ensure cohesive brand messaging and drive customer engagement.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram, TikTok).
• Create engaging and optimized content for social media, website, and email marketing efforts.
• Manage and grow the company's social media presence, fostering community engagement and brand loyalty.
• Monitor, analyze, and report on campaign performance, website traffic, and conversion rates using tools like Google Analytics.
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Develop and execute email marketing campaigns to nurture leads and drive customer retention.
• Collaborate with the e-commerce team to optimize online product listings and drive sales.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage digital marketing budgets effectively to maximize ROI.
• Identify opportunities for A/B testing and conversion rate optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2-4 years of experience in digital marketing, preferably within the FMCG or consumer goods sector.
• Proven experience in managing paid social media campaigns (Facebook, Instagram) and SEM (Google Ads).
• Strong understanding of SEO principles and content marketing strategies.
• Proficiency with analytics tools (e.g., Google Analytics) and social media management platforms.
• Excellent copywriting and communication skills.
• Creative thinking and a passion for digital marketing innovation.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Experience with e-commerce platforms and strategies is a strong advantage.
• Familiarity with the South African digital landscape is a plus.

Benefits

• Competitive annual salary of R .
• Fully remote work arrangement offering significant flexibility.
• Opportunities for professional development and continuous learning in digital marketing.
• Exposure to a dynamic and fast-paced FMCG environment.
• Access to cutting-edge digital marketing tools and platforms.
• Regular performance feedback and career growth opportunities.
• A collaborative and supportive virtual team culture.
• Stipend for home office setup and internet expenses.
• The chance to make a direct impact on online sales and brand engagement.
• Creative freedom to experiment with new digital marketing strategies.