Senior Social Media Marketing Specialist (Remote)

Placements24; Houston (TX); Hybrid; USD 85,000 - 140,000; Full time

Benefits offered by this job

Fully remote work

Flexible schedule

Career advancement

Competitive compensation

Job summary

Placements24 is seeking a Senior Social Media Marketing Specialist to lead our social media efforts from a fully remote location, supporting global ecommerce initiatives.

You will craft innovative strategies, manage advanced campaigns, and mentor junior teammates, driving brand awareness and measurable results in a flexible work-from-home environment.

Qualifications

• 7+ years of experience in social media marketing, with ecommerce focus.
• Expert knowledge of social platforms, advertising tools, analytics and trends.
• Strong leadership and mentoring abilities; excellent communication.
• Experience with A/B testing, CRO, and advanced campaign management.

Responsibilities

• Develop, implement, and manage advanced social media strategies focused on driving ecommerce sales, customer acquisition, and brand loyalty.
• Oversee creation and distribution of content across platforms, aligned with brand voice and marketing objectives.
• Analyze complex social data, identify trends and insights, and translate them into actionable recommendations.
• Lead paid social campaigns: budgeting, targeting, ad creative development, and performance analysis to maximize ROI.
• Collaborate with marketing, sales, and product teams for cohesive digital marketing and integrated campaigns.
• Mentor junior social media team members and promote best practices.

Skills

Social media marketing

A/B testing

CRO

Leadership

Analytics

Job description

About the Role

Our client is seeking a highly experienced and results-oriented Senior Social Media Marketing Specialist to lead their social media initiatives from a remote location, supporting operations in Randburg . This senior role requires a strategic thinker with a proven track record of developing and executing impactful social media campaigns that drive significant brand awareness and measurable e-commerce results. You will be responsible for crafting innovative strategies, managing advanced campaigns, and mentoring junior team members. As a fully remote position, this role offers an excellent opportunity for an accomplished professional to leverage their expertise within a flexible, work-from-home environment.

Key Responsibilities

• Develop, implement, and manage advanced social media strategies focused on driving e-commerce sales, customer acquisition, and brand loyalty.
• Oversee the creation and distribution of high-quality, engaging content across all relevant social media platforms, ensuring alignment with brand voice and marketing objectives.
• Analyze complex social media data, identify key trends and insights, and translate them into actionable recommendations for campaign optimization and strategic adjustments.
• Lead paid social media advertising campaigns, including budgeting, targeting, ad creative development, and performance analysis to maximize ROI.
• Collaborate closely with marketing, sales, and product teams to ensure cohesive digital marketing efforts and integrated campaign execution.
• Mentor and guide junior social media team members, fostering a culture of continuous learning and best practice adherence.

Requirements

• Minimum of 7 years of experience in social media marketing, with a significant focus on e-commerce and proven success in developing and executing high-impact campaigns.
• Expert knowledge of social media platforms, advertising tools, analytics, and emerging trends.
• Exceptional analytical skills, with the ability to interpret complex data and translate it into strategic insights and measurable outcomes.
• Strong leadership and mentoring capabilities, with excellent written and verbal communication skills.
• Experience with A/B testing, conversion rate optimization (CRO), and advanced campaign management techniques.
• Must be comfortable and highly effective working autonomously in a fully remote setting.

Benefits

• Highly competitive senior-level salary and comprehensive benefits package.
• Fully remote work arrangement providing unparalleled flexibility and work-life integration.
• Significant opportunities for leadership, professional development, and career advancement.
• Join a forward-thinking and supportive remote team dedicated to digital excellence.
• Play a key role in shaping the social media strategy for a prominent e-commerce brand.