Remote Digital Marketing & Demand Generation Manager

CVS Health; Columbus (OH); Remote; USD 60,000 - 133,000; Full time

Benefits offered by this job

Medical, Dental, Vision coverage

Paid time off

Retirement savings options

Wellness programs

Job summary

CVS Health is seeking an experienced Digital Marketing & Demand Generation Manager to lead digital campaigns, SEO, content, social media, and analytics for Omnicare and CVS Health brands. This hands-on, remote role requires strategic thinking and strong execution across channels.

You will develop dashboards, measure ROI, manage budgets, and collaborate with teams nationwide. A bachelor's in Marketing or related field is preferred, with 5 years in digital marketing and proven demand generation

Qualifications

• 5 years of marketing experience with a strong focus on digital marketing and demand generation.
• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Strong analytical and verbal/written communication skills.

Responsibilities

• Develop and execute digital marketing and demand generation strategies to increase brand awareness, engagement, and online visibility.
• Plan, place, and manage digital advertising campaigns across appropriate platforms.
• Lead SEO strategy, including keyword research, website optimization, and search-focused content.
• Develop and manage content for websites, social media, email, and other digital channels.
• Build and maintain a consistent social media presence across relevant platforms.
• Own all digital marketing reporting and analytics across paid media, SEO, website, email, and social channels.
• Develop and maintain dashboards, KPI scorecards, and executive reporting to measure marketing performance and ROI.
• Analyze campaign, channel, and audience performance to identify trends, opportunities, and areas for optimization.
• Establish attribution methodologies and track conversion metrics across the customer journey.
• Partner with leadership to provide regular insights and recommendations based on marketing data.
• Manage marketing budgets and optimize advertising spend.
• Collaborate with internal teams to develop marketing materials and campaigns.
• Identify new opportunities to expand digital reach, audience engagement, and demand generation.

Skills

Digital marketing

Demand generation

Analytics

Project management

Communication

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Salesforce

Job description

CVS Health is seeking an experienced Digital Marketing & Demand Generation Manager to lead digital campaigns, SEO, content, social media, and analytics for Omnicare and CVS Health brands. This hands-on, remote role requires strategic thinking and strong execution across channels.

You will develop dashboards, measure ROI, manage budgets, and collaborate with teams nationwide. A bachelor's in Marketing or related field is preferred, with 5 years in digital marketing and proven demand generation