Digital Marketing Manager, Omnicare

CVS Health; Columbus (OH); Remote; USD 60,000 - 133,000; Full time

Benefits offered by this job

Medical, Dental, Vision coverage

Paid time off

Retirement savings options

Wellness programs

Job summary

CVS Health is seeking an experienced Digital Marketing & Demand Generation Manager to lead digital campaigns, SEO, content, social media, and analytics for Omnicare and CVS Health brands. This hands-on, remote role requires strategic thinking and strong execution across channels.

You will develop dashboards, measure ROI, manage budgets, and collaborate with teams nationwide. A bachelor's in Marketing or related field is preferred, with 5 years in digital marketing and proven demand generation

Qualifications

• 5 years of marketing experience with a strong focus on digital marketing and demand generation.
• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Strong analytical and verbal/written communication skills.

Responsibilities

• Develop and execute digital marketing and demand generation strategies to increase brand awareness, engagement, and online visibility.
• Plan, place, and manage digital advertising campaigns across appropriate platforms.
• Lead SEO strategy, including keyword research, website optimization, and search-focused content.
• Develop and manage content for websites, social media, email, and other digital channels.
• Build and maintain a consistent social media presence across relevant platforms.
• Own all digital marketing reporting and analytics across paid media, SEO, website, email, and social channels.
• Develop and maintain dashboards, KPI scorecards, and executive reporting to measure marketing performance and ROI.
• Analyze campaign, channel, and audience performance to identify trends, opportunities, and areas for optimization.
• Establish attribution methodologies and track conversion metrics across the customer journey.
• Partner with leadership to provide regular insights and recommendations based on marketing data.
• Manage marketing budgets and optimize advertising spend.
• Collaborate with internal teams to develop marketing materials and campaigns.
• Identify new opportunities to expand digital reach, audience engagement, and demand generation.

Skills

Digital marketing

Demand generation

Analytics

Project management

Communication

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Salesforce

Job description

We’re building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

Omnicare is a leading provider of pharmacy services to long-term care facilities nationwide, supporting skilled nursing facilities, assisted living communities, and other institutional care settings.

We are seeking an experienced Digital Marketing & Demand Generation Manager to lead digital marketing initiatives, drive demand generation, and strengthen our digital presence. This is a hands‑on role requiring experience in digital advertising, SEO, content development, social media, and marketing analytics.

This position is currently fully remote and open to candidates nationwide.

Position Summary

• Develop and execute digital marketing and demand generation strategies to increase brand awareness, engagement, and online visibility
• Plan, place, and manage digital advertising campaigns across appropriate platforms
• Lead SEO strategy, including keyword research, website optimization, and search‑focused content
• Develop and manage engaging content for websites, social media, email, and other digital channels
• Build and maintain a consistent social media presence across relevant platforms
• Own all digital marketing reporting and analytics across paid media, SEO, website, email, and social channels
• Develop and maintain dashboards, KPI scorecards, and executive reporting to measure marketing performance and ROI
• Analyze campaign, channel, and audience performance to identify trends, opportunities, and areas for optimization
• Establish attribution methodologies and track conversion metrics across the customer journey
• Partner with leadership to provide regular insights and recommendations based on marketing data
• Manage marketing budgets and optimize advertising spend
• Collaborate with internal teams to develop marketing materials and campaigns
• Identify new opportunities to expand digital reach, audience engagement, and demand generation

Required Qualifications

• 5 years of marketing experience with a strong focus on digital marketing and demand generation

Preferred Qualifications

• Hands‑on experience with SEO and digital advertising
• Experience developing content for digital and social media channels
• Experience with marketing analytics and reporting platforms (e.g., Google Analytics, Salesforce, or similar)
• Demonstrated ability to translate complex data into actionable business insights
• Strong analytical and problem‑solving skills
• Excellent written and verbal communication skills
• Strong organizational and project management skills
• Ability to work independently and manage multiple priorities
• Creative, strategic, and results‑oriented approach to marketing
• Collaborate with internal teams to develop marketing materials and campaigns
• Identify new opportunities to expand digital reach, audience engagement, and demand generation

Education

Bachelor’s degree in Marketing, Communications, or a related field preferred; may consider comparable work experience

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The Typical Pay Range For This Role Is $60,300.00 - $132,600.00

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great Benefits For Great People

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 11/10/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.