Remote Digital Marketing & Demand Gen Manager

CVS Health; United States; Remote; USD 60,000 - 133,000; Full time

Job summary

CVS Health is seeking an experienced Digital Marketing & Demand Generation Manager to lead digital marketing initiatives and drive demand generation. The role is fully remote and open to candidates nationwide, with a Bachelor’s degree preferred.

Expect ownership of SEO, content, analytics, and cross-channel campaigns, with a base pay range and eligibility for CVS Health bonuses. We’re looking for a hands-on leader who can manage budgets, measure ROI, and collaborating across teams to expand

Qualifications

• 5+ years of marketing experience with a strong focus on digital marketing and demand generation.
• Hands-on experience with SEO and digital advertising.
• Experience developing content for digital and social media channels.
• Experience with marketing analytics and reporting platforms (e.g., Google Analytics, Salesforce, or similar).
• Demonstrated ability to translate complex data into actionable business insights.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• Ability to work independently and manage multiple priorities.
• Creative, strategic, and results-oriented approach to marketing.

Responsibilities

• Develop and execute digital marketing and demand generation strategies to increase brand awareness, engagement, and online visibility.
• Plan, place, and manage digital advertising campaigns across appropriate platforms.
• Lead SEO strategy, including keyword research, website optimization, and search-focused content.
• Develop and manage engaging content for websites, social media, email, and other digital channels.
• Build and maintain a consistent social media presence across relevant platforms.
• Own all digital marketing reporting and analytics across paid media, SEO, website, email, and social channels.
• Develop and maintain dashboards, KPI scorecards, and executive reporting to measure marketing performance and ROI.
• Analyze campaign, channel, and audience performance to identify trends, opportunities, and areas for optimization.
• Establish attribution methodologies and track conversion metrics across the customer journey.
• Partner with leadership to provide regular insights and recommendations based on marketing data.
• Manage marketing budgets and optimize advertising spend.
• Collaborate with internal teams to develop marketing materials and campaigns.
• Identify new opportunities to expand digital reach, audience engagement, and demand generation.

Skills

Digital marketing

Demand generation

SEO

Content development

Marketing analytics

Google Analytics

Salesforce

Data analysis

Written communication

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Salesforce

Job description

CVS Health is seeking an experienced Digital Marketing & Demand Generation Manager to lead digital marketing initiatives and drive demand generation. The role is fully remote and open to candidates nationwide, with a Bachelor’s degree preferred.

Expect ownership of SEO, content, analytics, and cross-channel campaigns, with a base pay range and eligibility for CVS Health bonuses. We’re looking for a hands-on leader who can manage budgets, measure ROI, and collaborating across teams to expand