Remote Digital Content Strategist: SEO & CRO

Universal Technical Institute, Inc.; Phoenix (AZ); Remote; USD 70,000 - 76,000; Full time

Benefits offered by this job

Tuition Waiver

Paid Time Off

Retirement Matching

Paid Parental Leave

Health, vision, and dental insurance

Pet Insurance

Health Plan Enrollment

Job summary

Universal Technical Institute, Inc. seeks a Digital Content Strategist to lead data-driven content strategies that attract qualified traffic and improve conversions across our education-focused digital channels.

You will craft persuasive, SEO-optimized copy, apply CRO best practices, and collaborate with marketing, design, and analytics teams to align messaging with business goals and student outcomes.

Qualifications

• Bachelor’s degree in marketing, related field, or four years of equivalent experience
• Three years' experience in a digital marketing role
• Proven copywriting and SEO skills
• Experience with analytics and CRO is a plus

Responsibilities

• Craft strategies and write effective copy that motivates audiences to view trade school as a top-tier option
• Maintain a clear brand voice with a results focus and optimize for engagement and campaign performance
• Create high-quality, informative content for websites, social media, email, and digital ads
• Perform research to understand customer personas
• Audit and optimize content for SEO and improve conversion rates with CRO techniques
• Collaborate with cross-functional teams to align messaging and goals
• Present copy concepts and final deliverables to internal teams and stakeholders
• Use analytics to assess trends and drive data-based decisions
• Ensure content adheres to brand guidelines and regulatory requirements
• Stay proactive in the evolving digital education landscape
• Other duties as assigned

Skills

Copywriting

SEO

Analytics

UX

Education

Bachelor's degree in marketing

Job description

Universal Technical Institute, Inc. seeks a Digital Content Strategist to lead data-driven content strategies that attract qualified traffic and improve conversions across our education-focused digital channels.

You will craft persuasive, SEO-optimized copy, apply CRO best practices, and collaborate with marketing, design, and analytics teams to align messaging with business goals and student outcomes.