Digital Content Strategist

Universal Technical Institute, Inc.; Phoenix (AZ); On-site; USD 70,000 - 76,000; Full time

Benefits offered by this job

Tuition Waiver

Paid Time Off

Retirement Matching

Paid Parental Leave

Health, vision, and dental insurance

Pet Insurance

Health Plan Enrollment

Job summary

Universal Technical Institute, Inc. seeks a Digital Content Strategist to lead data-driven content strategies that attract qualified traffic and improve conversions across our education-focused digital channels.

You will craft persuasive, SEO-optimized copy, apply CRO best practices, and collaborate with marketing, design, and analytics teams to align messaging with business goals and student outcomes.

Qualifications

• Bachelor’s degree in marketing, related field, or four years of equivalent experience
• Three years' experience in a digital marketing role
• Proven copywriting and SEO skills
• Experience with analytics and CRO is a plus

Responsibilities

• Craft strategies and write effective copy that motivates audiences to view trade school as a top-tier option
• Maintain a clear brand voice with a results focus and optimize for engagement and campaign performance
• Create high-quality, informative content for websites, social media, email, and digital ads
• Perform research to understand customer personas
• Audit and optimize content for SEO and improve conversion rates with CRO techniques
• Collaborate with cross-functional teams to align messaging and goals
• Present copy concepts and final deliverables to internal teams and stakeholders
• Use analytics to assess trends and drive data-based decisions
• Ensure content adheres to brand guidelines and regulatory requirements
• Stay proactive in the evolving digital education landscape
• Other duties as assigned

Skills

Copywriting

SEO

Analytics

UX

Education

Bachelor's degree in marketing

Job description

Overview

The Digital Content Strategist plays a key role in content marketing initiatives, with a focus on optimizing website content to drive engagement and conversion. This role is responsible to develop, implement, and refine data-driven digital content strategies that attract qualified traffic, convert leads, and support through every stage of the marketing funnel. The Digital Content Strategist excels at crafting persuasive, SEO-optimized copy, leveraging Conversion Rate Optimization (CRO) best practices, and utilizing performance analytics to continuously improve content effectiveness. Strong collaboration with cross-functional teams, including marketing, design, and analytics, is essential for alignment with broader marketing and business goals.Pay Range: $70,000 - $76,000

What We Offer

• Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
• Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
• Retirement Matching: 50% match on the first 6% of your contributions after 90 days
• Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
• Competitive Insurance: Health, vision, and dental coverage for you and your dependents
• Pet Insurance: Competitive coverage for your furry family members through ASPCA
• Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment

Responsibilities

• Craft strategies and write effective copy that motivates all segments of the organization's audience to see trade school as a top-tier choice
• Maintain a clear and consistent brand voice with a focus on results, continually optimizing work to boost engagement and campaign performance
• Create high-quality, compelling, and informative content for various digital platforms, including but not limited to website, social media, email, and digital advertising
• Perform research to gain in-depth knowledge of customer personas
• Audit and optimize content for search engines (SEO) and improve conversion rates through effective (CRO) techniques
• Conduct kickoff and context meetings with internal teams across all functional areas to identify the messaging strategy/goals, target market persona and gain clarity on deliverables for creative briefs, timelines to final deliverables
• Collaborate with cross-functional teams including product development and sales to deliver alignment of messaging and goals
• Manage all steps from initial messaging strategy, interpret creative briefs, to concept, writing/editing, proof reading through to final execution and monitor performance metrics
• Present copy concepts and final deliverables to internal teams and stakeholders
• Use analytic tools to assess trends and make data-driven decisions
• Validate that all content adheres to brand guidelines and regulatory requirements
• Maintain a proactive and self-motivated approach to stay ahead in the ever-changing digital landscape and education industry
• Other duties as assigned

Quaifications

Education / Experience

• Bachelor’s degree in marketing, related interest, or four (4) years equivalent experience (required)
• Three (3) years' experience in a digital marketing role (required)

Skills

• Skilled in writing clear, creative and compelling copy that drives performance
• Strong verbal and written communication skills, including the ability to collaborate effectively both within and outside the organization
• Skilled in how user experience affects content strategy development
• Strong understanding of identifying behavior through analytic and using data to shape strategic decisions
• Skilled in fundamentals of SEO

Abilities

• Able and willing to:
  • Communicate, think, learn, and reason
  • Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
  • Safely ambulate and/or maneuver when on-site at Company locations
  • Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
• Ability to use good judgment, problem-solving and decision-making skills
• Ability to maintain confidentiality and manage sensitive information with discretion
• Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
• Ability to gain, understand and apply information and data as it relates essential functions of the position
• Ability to foster long-term relationships with stakeholders
• Ability to travel to worksite locations
• Rarely (up to 5% of workday)
  • Use fine and large motor skills to operate a motor vehicle
  • Use hearing and sight (both near and far vision) to operate a motor vehicle
• Ability to use tools to increase visibility on search engines

Work Environment

• Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
• This position is designated as:
  • Remote; Employees must meet minimum technical standards for eligibility and participation.
• Travel Requirements
  • Overnight travel required 5%