Remote Digital Content Strategist

The University of Texas at Austin; Austin (TX); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive health benefits

Paid vacation, sick leave, and federal

Tuition assistance

Access to UT Austin libraries

Shuttle/transport benefits

Job summary

The University of Texas at Austin's Enterprise Technology team seeks a Digital Content Specialist to lead daily planning and growth of our social channels, develop audience-centered content, and produce multimedia storytelling across campus.

You will collaborate with Communications to deliver accessible, brand-aligned content for social media, podcasts, and newsletters, owning campaigns from ideation to publishing and tracking performance.

Qualifications

• Experience creating multimedia content for digital channels.
• Ability to plan, shoot, edit photography and video.
• Knowledge of branding, accessibility, and editorial standards.

Responsibilities

• Identify and tell stories that showcase ET's people, services, initiatives, and impact.
• Capture and create photography, video, written content, and multimedia assets.
• Produce Employee Spotlights, success stories, service features, and other storytelling content.
• Create branded assets using Adobe Creative Cloud and Canva.
• Ensure content meets University branding, accessibility, and editorial standards.
• Own the day-to-day management of ET's social media channels.
• Develop and execute content strategies that increase awareness, engagement, and audience growth.
• Maintain content calendars and publishing schedules.
• Create, publish, and optimize content across social platforms.
• Monitor trends and identify opportunities for new and engaging content.
• Manage the ET Talk podcast program and maintain a regular release schedule.
• Coordinate guest outreach, scheduling, interview preparation, recording, promotion, and distribution.
• Lead the Employee Spotlight program, including planning, interviews, publishing, and promotion.
• Collaborate with the student Multimedia Specialist to produce podcast and spotlight content.

Skills

Content creation

Storytelling

Social media management

Campaign planning

Photography

Video production

Adobe Creative Cloud

Canva

Tools

Adobe Creative Cloud

Canva

Job description

The University of Texas at Austin's Enterprise Technology team seeks a Digital Content Specialist to lead daily planning and growth of our social channels, develop audience-centered content, and produce multimedia storytelling across campus.

You will collaborate with Communications to deliver accessible, brand-aligned content for social media, podcasts, and newsletters, owning campaigns from ideation to publishing and tracking performance.