Remote Senior Manager, Digital Content Strategy

American Red Cross; Washington (District of Columbia); Remote; USD 115,000 - 125,000; Full time

Benefits offered by this job

Medical, Dental Vision plans

401K with up to 6% match

PTO: Starting at 15 days a year

Job summary

American Red Cross is seeking a Sr. Manager, Digital Content Strategy & Operations to lead digital content strategy, experience optimization, and operations across RedCrossBlood.org and the Blood Donor App.

This high-impact leader moves between strategy and execution and can guide a major website redesign and re-platform. The role owns day-to-day content operating model and coordinates discovery, UX, content, design, SEO, analytics, QA, and launch while collaborating across departments to

Qualifications

• 6-10+ years in digital marketing, digital experience, content strategy, web, or related disciplines.
• Experience leading complex web initiatives from strategy through implementation, launch, and optimization.
• Experience managing cross-functional digital programs involving multiple stakeholder groups and influencing outcomes without direct authority.
• Experience with content management systems; Adobe Experience Manager (AEM) strongly preferred.
• Strong understanding of digital content strategy and best practices including UX, information architecture, SEO, accessibility and conversion.

Responsibilities

• Lead the end-to-end content process across RedCrossBlood.org, the Blood Donor App, and other digital properties.
• Develop and execute content strategies to achieve measurable objectives like increased blood donations, engagement, and lead generation.
• Lead promotional content across web and app, including homepage experiences and campaigns.
• Evaluate requests through UX, SEO, accessibility, platform capabilities and conversion best practices.
• Partner with cross-functional teams to develop user journeys, wireframes, and experiences that drive action.

Skills

Project management

Communication

Organizational skills

Problem-solving

Cross-functional collaboration

Stakeholder management

Education

Bachelor's degree or equivalent in relevant field

Tools

Adobe Experience Manager (AEM)

Adobe Analytics

CMS

SEO

Job description

American Red Cross is seeking a Sr. Manager, Digital Content Strategy & Operations to lead digital content strategy, experience optimization, and operations across RedCrossBlood.org and the Blood Donor App.

This high-impact leader moves between strategy and execution and can guide a major website redesign and re-platform. The role owns day-to-day content operating model and coordinates discovery, UX, content, design, SEO, analytics, QA, and launch while collaborating across departments to