Remote Senior Manager: Digital Content Strategy & Optimization

Global Roles; Northern (KY); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Global Roles seeks a Senior Manager, Digital Content Strategy & Operations to lead content strategy, optimization, and operations across key Biomedical Services digital properties including RedCrossBlood.org and the Blood Donor App.

You will manage complex initiatives from strategy through implementation, collaborating with UX, SEO, analytics, and marketing to drive engagement and measurable outcomes.

Qualifications

• Bachelor's degree or equivalent in communications, marketing, digital media, or a related field.
• 6-10+ years of experience in digital marketing, digital experience, content strategy, web, or related disciplines.
• Experience leading complex web or digital initiatives from strategy through launch and optimization.
• Experience managing cross-functional digital programs with multiple stakeholders and without direct authority.
• Experience with CMS; Adobe Experience Manager (AEM) strongly preferred; analytics experience a plus.

Responsibilities

• Serve as the primary content strategy and project management lead for the website redesign and re-platforming (RedCrossBlood.org and related content).
• Lead the content workstream from discovery through planning, migration, localization, implementation, QA, launch, and post-launch optimization.
• Translate complex initiatives into clear strategies, workplans, milestones, dependencies, owners, and next steps.
• Establish processes enabling stakeholders to participate in content planning, review, migration, and implementation.
• Manage timelines, deliverables, dependencies, risks, resources, and stakeholder reviews.
• Partner with UX, design, technology, SEO, analytics, marketing, product, engagement, and business stakeholders for aligned decisions.
• Drive content strategy via creation and review of content briefs, ensuring brand and digital best practices.
• Support multilingual and Spanish-language content requirements with translation partners.
• Own end-to-end content process across RedCrossBlood.org, Blood Donor App, and other digital properties from discovery to optimization.
• Develop and execute content strategies to achieve measurable objectives like increasing blood donation appointments and engagement.
• Lead promotional content across web and app (home page experiences, campaigns, in-app promotions, badges, terms, etc.).
• Evaluate content requests through user needs, journeys, content strategy, UX, SEO, accessibility, and conversion best practices.
• Partner with UX and design to develop user journeys, wireframes, page structures, components, and experiences.
• Ensure content is structured and optimized for modern search including SEO and AI search optimization.
• Identify opportunities to connect web and app capabilities including deep linking and personalization.
• Write, edit, or direct content development ensuring it is compelling, concise, on-brand, and action-oriented.
• Serve as a hands-on digital content leader ensuring strategy and execution meet high standards.
• Establish and monitor KPIs for digital content with marketing, analytics, and business teams.
• Translate data into insights, recommendations, and prioritized actions.
• Develop dashboards and recurring performance reporting for actionable visibility.
• Serve as digital content accessibility lead and ensure accessibility standards.
• Conduct content audits to improve accessibility, usability, content quality, SEO, and overall digital experience.
• Develop documentation, governance, workflows, templates, and operating processes for efficiency and scalability.
• Additional duties as assigned by the Senior Director, Digital Marketing.

Skills

Digital Content Strategy

Content Operations

Web analytics

Adobe Experience Manager

Google Analytics

SEO

Information Architecture

UI Design

Content Development

Copywriting

Digital marketing

Project Management

Digital Product Management

Performance Data Analysis

Accessibility Standards

Cross-functional Program Management

Digital Experience Optimization

Education

Bachelor's degree or equivalent

Tools

Adobe Experience Manager

Google Analytics

Adobe Analytics

Job description

Global Roles seeks a Senior Manager, Digital Content Strategy & Operations to lead content strategy, optimization, and operations across key Biomedical Services digital properties including RedCrossBlood.org and the Blood Donor App.

You will manage complex initiatives from strategy through implementation, collaborating with UX, SEO, analytics, and marketing to drive engagement and measurable outcomes.