Digital Content Producer

Global Roles; Northern (KY); Hybrid; USD 70,000 - 100,000; Full time

Job summary

American Red Cross is seeking a Digital Content Producer to craft performance-driven copy across our digital channels. This fully remote role focuses on strategic messaging, optimization based on performance insights, and close collaboration with product, UX, and analytics teams to advance lifesaving missions.

You will develop donor-focused content for the website, app, and campaigns, translate objectives into channel-specific messaging, and apply testing insights to improve engagement and

Qualifications

• Bachelor's degree or equivalent professional experience in communications or marketing.
• 4-6 years writing digital content across email, websites, apps, and other channels.
• Direct-response writing experience linked to measurable outcomes like engagement or retention.
• Strong writing, editing, and proofreading skills with a portfolio of digital content.

Responsibilities

• Create donor-focused copy for digital marketing channels to recruit, engage, convert, and retain blood donors.
• Write and edit content for RedCrossBlood.org, the Blood Donor App, and other platforms.
• Translate objectives into channel-specific content aligned with brand voice.
• Collaborate with Product, UX, and Digital teams to support user experiences and adoption.
• Apply performance insights to refine messaging and improve engagement across channels.
• Develop content for product launches, platform updates, and education initiatives.
• Ensure content complies with accessibility, legal, and governance standards.

Skills

Digital Content Writing

Direct-Response Marketing

SEO Best Practices

UX Writing

Content Editing

Education

Bachelor's degree in Communications, Journalism, English, Marketing, or related field

Tools

CMS

Job description

The Digital Content Producer creates compelling, performance-driven content across the American Red Cross's digital channels to support donor recruitment, retention, and digital product communications. This fully remote role involves developing strategic messaging, optimizing content through performance insights, and collaborating with cross-functional teams to advance the organization's lifesaving mission.

Responsibilities

• Create compelling, donor-focused copy for direct-response digital marketing channels to recruit, engage, convert, and retain blood donors.
• Write and edit customer-facing content for RedCrossBlood.org, the Blood Donor App, and other digital platforms to support donor education, appointment generation, and retention.
• Translate organizational objectives and campaign priorities into channel-specific content aligned with the American Red Cross brand voice.
• Adapt messaging across multiple digital formats and customer touchpoints while maintaining consistency, accuracy, accessibility, and editorial excellence.
• Develop persuasive messaging supporting donor acquisition, customer engagement, fundraising, and lifecycle marketing initiatives.
• Create customer-facing content supporting digital platform initiatives including in-app messaging, feature announcements, app updates, and product enhancement content.
• Develop messaging supporting new product launches, platform enhancements, migration initiatives, and ongoing customer education.
• Create communications supporting enterprise initiatives across Red Cross Blood and digital platforms.
• Partner with Product, UX, and Digital Experience teams to ensure content supports intuitive user experiences and successful product adoption.
• Partner with digital channel owners, marketers, and analytics teams to understand campaign objectives, audience behavior, and key performance indicators.
• Apply campaign performance insights to refine messaging, improve engagement, and increase conversion across digital channels.
• Identify opportunities for content optimization, messaging refinement, personalization, and A/B testing.
• Write and optimize website content, landing pages, and SEO-focused articles to improve search visibility and support donor acquisition.
• Collaborate with the SEO Manager to identify keyword opportunities, content gaps, and optimization strategies.
• Stay informed on evolving search trends including AEO and GEO to create content structured for discoverability.
• Partner across direct-to-donor marketing teams throughout content development from planning to measurement.
• Develop a deep understanding of donor journeys and user needs to create content supporting broader campaign, product, and business objectives.
• Author, publish, and maintain digital content within enterprise content management systems ensuring accuracy and consistency.
• Develop and maintain process documentation supporting digital content workflows, governance, and operational best practices.
• Execute timely copy revisions, production updates, and quick-turn content changes across digital channels.
• Support Digital Inbox communications, volunteer portal content, operational messaging, and other digital communication needs.
• Ensure all content complies with brand standards, editorial guidelines, accessibility, legal and regulatory expectations, and digital governance.
• Serve as lead editor for the Digital Review Inbox providing copyediting and feedback for donor-facing communications.
• Maintain consistency in messaging, grammar, accessibility, tone, and adherence to brand standards.
• Share digital copywriting best practices and campaign learnings with internal partners.
• Ensure all content reflects high standards of quality, accuracy, usability, and customer experience.

Requirements

• Bachelor's degree in Communications, Journalism, English, Marketing, or a related field, or equivalent professional experience.
• 4-6 years of professional experience writing digital content across multiple channels, including email, websites, SMS, mobile applications, push notifications, and other digital platforms.
• Demonstrated experience developing direct-response marketing content that supports measurable business outcomes such as engagement, conversion, customer acquisition, fundraising, or retention.
• Exceptional writing, editing, and proofreading skills with a portfolio demonstrating compelling digital content across multiple channels.
• Experience creating content for digital products, customer journeys, or lifecycle communications.
• Working knowledge of SEO best practices and experience writing search-optimized web content.
• Familiarity with evolving search experiences, including AI-generated search results and emerging content optimization approaches (AEO/GEO), or a demonstrated interest in learning and applying these best practices.
• Ability to interpret campaign performance metrics, audience insights, and testing results to continually improve content effectiveness.
• Excellent organizational and project management skills with the ability to independently manage multiple projects, shifting priorities, and competing deadlines.
• Outstanding communication and collaboration skills with experience working across marketing, digital product, UX, analytics, SEO, and cross-functional business teams.
• Demonstrated ability to exercise sound judgment, take initiative, and work independently while contributing as a collaborative team member.
• Portfolio of writing samples required.
• Preferred: Experience writing for nonprofit, healthcare, mission-driven, or consumer-facing organizations.
• Preferred: Experience supporting CRM, digital marketing, or lifecycle marketing campaigns.
• Preferred: Experience writing for mobile applications, digital products, or customer experience initiatives.
• Preferred: Experience partnering with SEO, analytics, UX, or digital marketing teams.
• Preferred: Experience supporting A/B testing, personalization, and content optimization initiatives.
• Preferred: Familiarity with content management systems, digital publishing workflows, and enterprise content governance.
• Preferred: Knowledge of UX writing, accessibility standards, and digital content best practices.

Skills

• Digital Content Writing
• Direct-Response Marketing
• SEO Best Practices
• Search-Optimized Content
• Content Editing
• Proofreading
• Content Development for Digital Products
• Customer Journey Content
• Campaign Performance Analysis
• Audience Insights Interpretation
• Project Management
• Cross-Functional Collaboration
• A/B Testing
• Content Personalization
• Content Optimization,
• Content Management Systems
• Digital Publishing Workflows
• Enterprise Content Governance
• UX Writing
• Accessibility Standards

Languages

English