Remote Demand Gen Strategist | Meta Ads & Lead Gen

Clients Blackbox, Inc.; Wichita Falls (TX); Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Paid time off

Training & development

Work From Home

Flexible schedule

Performance bonus

Job summary

Clients Blackbox, Inc. is seeking a hands-on Paid Media Strategist / Account Strategist to own a portfolio of client accounts from strategy through execution.

You will lead bi-weekly client calls, manage Meta campaigns for lead generation and appointment bookings, and translate data into actionable recommendations for non-technical clients. You’ll report to the Associate Director of Operations and be directly accountable for client results, relationships, and retention, while ensuring tracking,

Qualifications

• 4+ years of hands-on paid media experience, with a strong focus on Meta advertising.
• Experience simultaneously managing multiple client accounts and leading client-facing conversations.
• Proven ability to manage campaigns toward defined performance targets while supporting client retention.
• Experience with conversion tracking, pixels, and basic marketing automation

Responsibilities

• Own a portfolio of client accounts and serve as the primary point of contact
• Lead bi-weekly client calls covering performance, strategy, priorities, and next steps
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
• Translate campaign data into clear, actionable recommendations for non-technical clients
• Build strong client relationships that support retention, renewals, and referrals
• Solve account issues proactively to support stability and growth
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
• Manage budgets, audience targeting, bid strategies, creative testing, and campaign variables
• Monitor performance daily and make adjustments based on cost-per-appointment and other key metrics
• Diagnose underperforming campaigns and develop strategies to improve results
• Test audiences, messaging, and creative to identify opportunities for stronger performance
• Contribute to ad copy and campaign messaging
• Set up and troubleshoot tracking, Meta pixels, and conversion events
• Configure Calendly integrations, Zapier automations, and lead-routing workflows
• Resolve technical issues between advertising platforms and client systems
• Proactively monitor tracking and lead flow to prevent issues from affecting client results

Skills

Paid media

Meta advertising

Client management

Communication

Tools

Meta Pixels

Calendly

Zapier

Job description

Clients Blackbox, Inc. is seeking a hands-on Paid Media Strategist / Account Strategist to own a portfolio of client accounts from strategy through execution.

You will lead bi-weekly client calls, manage Meta campaigns for lead generation and appointment bookings, and translate data into actionable recommendations for non-technical clients. You’ll report to the Associate Director of Operations and be directly accountable for client results, relationships, and retention, while ensuring tracking,