Remote Demand Gen Specialist - B2B SaaS

SentiLink Corp; Austin (TX); Remoto; USD 95.000 - 120.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

401(k) with match

Flexible PTO

In-person events

Home office stipend

Descrizione del lavoro

SentiLink Corp. is seeking a Demand Generation Associate/Specialist to build awareness, engagement, and demand for our fraud and risk solutions. You will plan and execute integrated marketing campaigns across email, webinars, website, and nurture programs from a remote, U.S.-based location.

The role emphasizes collaboration with Sales to define lead criteria, optimize handoffs, and improve overall campaign performance. Experience with HubSpot, Salesforce, and analytics tools is highly desirable.

Competenze

• 3+ years in demand generation or related field (B2B SaaS preferred).
• Experience building multi-channel campaigns with measurable results.
• Familiarity with marketing automation platforms and CRM systems.
• Ability to analyze data, extract insights, and optimize campaigns.
• Strong written and verbal communication skills.
• Excellent project management and organizational skills.

Mansioni

• Plan and execute integrated marketing campaigns across channels to generate leads.
• Coordinate timelines, assets, and deliverables to meet deadlines.
• Use marketing automation to manage targeted campaigns and nurture programs.
• Collaborate with sales to optimize lead qualification and handoff (MQLs).
• Develop content with the content team for buyer journey stages.
• Track performance and prepare regular campaign analytics reports.
• Collaborate with agencies and freelancers as needed.

Conoscenze

Demand generation

B2B marketing

Digital marketing

Marketing automation

HubSpot

Salesforce

Google Analytics

Campaign management

Lead nurturing

Analytical thinking

Strumenti

HubSpot

Salesforce

Google Analytics

Descrizione del lavoro

SentiLink Corp. is seeking a Demand Generation Associate/Specialist to build awareness, engagement, and demand for our fraud and risk solutions. You will plan and execute integrated marketing campaigns across email, webinars, website, and nurture programs from a remote, U.S.-based location.

The role emphasizes collaboration with Sales to define lead criteria, optimize handoffs, and improve overall campaign performance. Experience with HubSpot, Salesforce, and analytics tools is highly desirable.