Demand Generation Specialist

Tessitura; United States; Remote; USD 65,000 - 75,000; Full time

Benefits offered by this job

401(k) employer match

Paid time off

Parental leave (paid)

Sabbatical after 7 years

Job summary

Tessitura is a nonprofit technology company for arts and cultural organizations, offering an integrated CRM and commerce engine that powers marketing, ticketing, fundraising and data insights. The Demand Generation Specialist will own day-to-day demand gen activities, focusing on new logo growth, building targeted email campaigns, and managing paid media across Google Ads and LinkedIn Ads.

A hands-on, analytics-driven role with cross-functional collaboration awaits.

Qualifications

• 3–5 years in B2B demand generation, digital marketing or campaign marketing roles.
• Hands-on experience building and deploying email campaigns in Marketing Cloud.
• Hands-on experience managing paid advertising campaigns, including Google Ads and LinkedIn Ads.
• Strong analytical skills to interpret marketing data and derive recommendations.
• Experience creating persona-based messaging and communications.
• Excellent project management and ability to handle multiple campaigns.
• Familiarity with CRM and marketing automation tools and cross-functional collaboration.
• Active use of AI tools to improve performance, insight and efficiency.

Responsibilities

• Own the demand generation calendar and ensure campaigns launch on time and meet goals.
• Create persona-based communications aligned to buyer journeys and ABM strategies.
• Use data to analyze performance across channels and inform budget decisions.
• Build and deploy new logo email campaigns and manage lists, segmentation, and deliverability best practices.
• Plan, execute and optimize paid advertising across Google Ads and LinkedIn Ads.
• Collaborate with Sales, Product Marketing, Brand and Revenue Operations to align campaigns with GTM priorities.
• Support DEAI initiatives and contribute to an inclusive workplace.

Skills

B2B demand generation

Email campaigns (Marketing Cloud)

Paid advertising (Google Ads)

Paid advertising (LinkedIn Ads)

Analytics & reporting

Project management

CRM & marketing automation

AI-powered optimization

Tools

Marketing Cloud

Google Ads

LinkedIn Ads

Job description

Position: Demand Generation Specialist

Department: Growth

Reports to: Director, Demand Generation & Pipeline Marketing

Type: Full-time / Work-from-home / Remote

Compensation: $65,000-$75,000 USD

Open Through: November 20, 2026

Tessitura is a nonprofit technology company for arts and cultural organizations, dedicated to helping them thrive. We provide a unified CRM and commerce engine that brings together marketing, ticketing, fundraising, and customer data - enabling organizations to drive revenue, understand their audiences, and deliver more meaningful experiences.

Our platform powers 800+ organizations across ten countries, including world-renowned performing arts centers, museums, orchestras, and cultural institutions, as well as innovative and emerging organizations that are redefining how culture is experience and accessed by their communities.

By equipping these organizations with better technology and insight, we help them expand their reach, strengthen relationships, and amplify the tremendous cultural and social value they deliver to their communities.

Job Summary

The Demand Generation Specialist owns the day-to-day execution of Tessitura's demand generation activities, with a primary focus on driving new logo growth. Working closely with the Director, Demand Generation & Pipeline Marketing, you will turn demand strategy into well-run campaigns, programs and paid media that reach the right buyers and convert into real opportunities. You will manage the demand generation calendar, build and deploy new logo email campaigns, run paid advertising across Google Ads and LinkedIn Ads and create persona-based communications that resonate with the people who choose technology for arts and cultural organizations. This is a hands-on, execution-focused role with a strong analytical component. You will use data and marketing analytics to understand what is working, recommend where to adjust and help the Demand Generation function achieve its pipeline goals. You will partner with Sales, Marketing, Partners and Revenue Operations to make sure demand activity is timely, coordinated and aligned with Tessitura's go-to-market (GTM) priorities.

Core Responsibilities

Own the demand generation calendar

• Manage and execute a calendar of demand generation campaigns and activities, keeping timelines, owners and dependencies visible and on track
• Coordinate across Marketing, Sales, Product Marketing, Brand and Partners so campaigns launch on time and deliver against goals
• Translate priorities set by the Director into clear campaign plans, briefs and deliverables
• Maintain documentation, naming conventions and processes that keep campaign execution consistent and repeatable

Create and deliver persona-based communications

• Develop and deliver communications tailored to the roles, priorities and challenges of key buyer personas across arts and cultural organizations
• Partner with Product Marketing and Brand to bring approved positioning and messaging to life across marketing channels
• Adapt messaging by persona, segment and stage of the buying journey to build awareness and move prospects toward conversation
• Partner with Sales to support personalized outreach to target accounts using account-based marketing (ABM) approaches

Use data to inform decisions

• Review campaign data and marketing analytics to understand performance across channels, campaigns and audiences
• Make clear, practical, strategic recommendations on where to invest, adjust or stop, and share those recommendations with the Director and wider team
• Report on key metrics, including engagement, lead quality, pipeline contribution and cost efficiency
• Work with Revenue Operations to make sure tracking, attribution and reporting are accurate and consistent

Build and deploy new logo email campaigns

• Build, test and deploy email campaigns and nurture programs designed to generate new logo pipeline
• Manage target lists, segmentation, audience selection and suppression to make sure the right messages reach the right prospects
• Apply email best practices, including A/B testing, deliverability and compliance, to improve engagement and conversion
• Route qualified leads from demand generation activities to the appropriate sales rep for timely follow up, following established lead routing and handoff processes

Drive paid advertising

• Plan, launch and manage paid advertising campaigns, including Google Ads and LinkedIn Ads
• Manage budgets, bids, targeting, keywords, audiences and creative to maximize pipeline impact
• Test and optimize ad copy, creative and landing page experiences on an ongoing basis
• Align paid programs with campaign themes, target segments and account priorities

General responsibilities

• Actively contribute as a member of the Growth organization to support company goals
• Build strong working relationships across Sales, Marketing, Solutions, Partnerships and Revenue Operations
• Take ownership of outcomes within scope and continuously improve how campaigns are planned and run
• Adapt to evolving priorities while maintaining focus on impact
• Support company DEAI initiatives and contribute to an inclusive, respectful workplace
• Stay current with trends in B2B demand generation, paid media, email marketing and AI-driven discovery

Required skills & experience

• 3-5 years of experience in B2B demand generation, digital marketing or campaign marketing roles
• Hands-on experience building and deploying email campaigns in Marketing Cloud
• Hands-on experience managing paid advertising campaigns, including Google Ads and LinkedIn Ads
• Strong analytical skills, with the ability to interpret marketing data and turn it into clear recommendations
• Experience creating or delivering persona-based messaging and communications
• Excellent project management skills, with the ability to manage multiple campaigns and deadlines at once
• Strong written communication skills and attention to detail
• Familiarity with CRM and marketing automation tools, and comfort working with Sales and Revenue Operations
• Active use of AI tools to improve performance, insight and efficiency

Nice to have

• Experience in B2B SaaS or enterprise software, ideally with long sales cycles and complex buying processes
• Familiarity with ABM approaches
• Experience with CRM platforms
• Passion for arts, culture or mission-driven organizations

Benefits And Compensation

The compensation reflects a U.S. salary range based on current market data. The candidate's skills, experience, and other relevant factors will determine the final compensation.

Tessitura Network offers a comprehensive and robust benefits package designed to support our employees' well-being. Our offerings include various medical, dental, and vision plans, as well as life and AD&D insurance, disability insurance, employee assistance programs, and a 401(k) retirement plan with employer match. We prioritize work-life balance by providing generous paid time off, including vacation and sick leave, 12 weeks of paid parental leave, 7-week sabbatical after seven years of service, and a recharge week between Christmas and New Year's.

Diversity, Equity, Accessibility, and Inclusion (DEAI) Commitment

At Tessitura, our mission is to enable arts and cultural organizations to achieve their goals. We recognize that having a diverse team is not only critical to our commitment to adopt equitable behaviors, but it will also fuel collaboration, innovation and creativity as we deliver on our mission.

Creating an environment where everyone feels safe and comfortable in bringing their authentic selves to work is both our pledge and our passion.

Ultimately, providing an accessible and inclusive workplace will allow the Tessitura community to thrive.

Equal Opportunity

Tessitura is an equal opportunity employer and does not unlawfully discriminate against employees and applicants for employment based on race, color, sex, religion, national origin, citizenship status, age, genetic information, sexual orientation, creed, marital status, gender identity and expression, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under applicable law. Tessitura also provides reasonable accommodations to applicants and employees in accordance with applicable law. Subject to its legitimate business requirements, Tessitura bases all personnel actions, such as recruitment, hiring, training, promotion, transfer, layoff, recall, compensation and benefits, discipline, termination, and educational, recreational, and social programs, solely on an individual's qualifications, merit and performance.