Remote Demand Gen & Marketing Ops Manager (SaMD)

HealthX Ventures; Madison (WI); Hybrid; USD 135,000 - 140,000; Full time

Benefits offered by this job

Stock options

Paid time off

Healthcare insurance

401k

Remote and flexible schedule

Job summary

EnsoData seeks a hands-on Demand Generation Marketing Manager to plan, execute, and optimize programs that drive awareness, qualified leads, and pipeline for SaMD solutions. The role blends HubSpot, multi-channel campaigns, content creation, webinars, and events in a fast-paced healthcare tech environment.

The ideal candidate has 5+ years in B2B demand generation and marketing operations within healthcare, with strong HubSpot expertise, data-driven mindset, and a track record of revenue growth.

Qualifications

• 5+ years of B2B demand generation and marketing operations experience in healthcare, medical devices, diagnostics, or digital health marketing.
• Strong, hands-on HubSpot experience (workflows, lead scoring, reporting, email, and CRM integration).
• Proven track record of building and running campaigns that produce measurable pipeline.
• Experience with website management, SEO, and content production.

Responsibilities

• Plan, launch, and optimize multi-channel campaigns that generate qualified leads and support sales across customer segments such as sleep centers, health systems, and IDNs.
• Track, analyze, and report on funnel performance and recommend improvements.
• Own HubSpot administration, including CRM and marketing hub configuration, lead scoring, lifecycle stages, workflows, forms, lists, and dashboards.
• Plan and execute email programs, including promotional campaigns, newsletters, product announcements, and nurture sequences.

Skills

B2B demand generation

Marketing automation

Campaign management

Content creation

Analytics

Copywriting

SEO/content marketing

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot CRM

WordPress/Elementor

Google Ads

InDesign

Canva

GA4

Job description

EnsoData seeks a hands-on Demand Generation Marketing Manager to plan, execute, and optimize programs that drive awareness, qualified leads, and pipeline for SaMD solutions. The role blends HubSpot, multi-channel campaigns, content creation, webinars, and events in a fast-paced healthcare tech environment.

The ideal candidate has 5+ years in B2B demand generation and marketing operations within healthcare, with strong HubSpot expertise, data-driven mindset, and a track record of revenue growth.