Remote Demand Gen Manager – SaMD & Healthcare Growth

Midwest Startups; Madison (WI); A distancia; USD 135.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote and flexible schedule

Health, dental, and vision insurance

Paid time off

Stock options

401k

Team Summits

Descripción de la vacante

EnsoData in Madison, WI is seeking a hands-on Demand Generation Marketing Manager to plan, execute, and optimize multi-channel programs that drive awareness, qualified leads, and pipeline growth for our SaMD solutions. The role requires 5+ years of B2B demand generation, HubSpot mastery, and experience across email, social, content, and events.

You will manage vendors, campaigns, and analytics to accelerate revenue growth.

Formación

• 5+ years of B2B demand generation and marketing operations experience in healthcare, medical devices, diagnostics, or digital health marketing.
• Strong, hands-on HubSpot experience (workflows, lead scoring, reporting, email, and CRM integration).
• Proven track record of building and running campaigns that produce measurable pipeline.

Responsabilidades

• Plan, launch, and optimize multi-channel campaigns that generate qualified leads and support sales across customer segments: sleep centers, health systems, and IDNs.
• Track, analyze, and report on funnel performance (MQLs, SQLs, pipeline contribution, conversion rates, CAC) and recommend improvements.
• Own HubSpot administration, including CRM and marketing hub configuration, lead scoring, lifecycle stages, workflows, forms, lists, and dashboards.
• Plan and execute email programs, including promotional campaigns, customer and clinician newsletters, product announcements, and nurture and lifecycle sequences.
• Use WordPress/Elementor to manage and update the company website (landing pages, site structure, performance, and analytics) in partnership with external web design/development agencies.
• Manage paid media, including Google Ads and sponsored content in sleep industry trade publications.
• Lead SEO strategy for both clinician-facing and patient-facing content, including keyword research, on-page optimization, technical SEO, and performance reporting.
• Produce marketing content and collateral from approved messaging and creative briefs (blog posts, white papers, case studies, one-pagers, videos, and presentations), and maintain the commercial library.Manage webinars and virtual events, including planning, promotion, hosting, and follow-up.
• Support field events and trade shows, such as SLEEP and other sleep medicine, DME, and primary care events with booth materials, lead capture, and post-event follow-up.
• Oversee the social media presence (primarily LinkedIn), including editorial calendar, publishing, community engagement, and performance reporting.
• Support PR by publishing and distributing press releases, sharing coverage on social channels, and tracking results.
• Manage content and marketing operations vendors (such as freelance writers, video editors, HubSpot consultants, and web developers) and work with design agencies on campaign assets, including briefs, timelines, quality control, and budgets.
• Manage the marketing budget and ensure efficient use of resources.

Conocimientos

HubSpot

Demand generation

B2B marketing

Content marketing

Analytics

Project management

Educación

Bachelor's degree in Marketing

Herramientas

WordPress

InDesign

Canva

Google Ads

Descripción del empleo

EnsoData in Madison, WI is seeking a hands-on Demand Generation Marketing Manager to plan, execute, and optimize multi-channel programs that drive awareness, qualified leads, and pipeline growth for our SaMD solutions. The role requires 5+ years of B2B demand generation, HubSpot mastery, and experience across email, social, content, and events.

You will manage vendors, campaigns, and analytics to accelerate revenue growth.