Demand Generation Marketing Manager (Healthtech/Medtech)

Carex Consulting Group; Madison (WI); On-site; USD 90,000 - 120,000; Part time

Job summary

Carex Consulting Group is partnering with a growing healthcare technology company to hire a Demand Generation Marketing Manager to lead hands-on marketing execution, drive qualified leads, and support pipeline growth for its SaMD solutions. This is an initial 3month contract opportunity with potential extension or conversion to a permanent position.

You will manage multi-channel campaigns, marketing automation, content, events, and lead generation while partnering closely with sales to drive

Qualifications

• 5+ years in B2B demand generation and marketing operations, ideally in healthcare tech.
• Hands-on HubSpot experience including automation, workflows, lead scoring, and reporting.
• Proven success delivering campaigns that generate leads and pipeline.
• Experience managing websites, SEO, digital campaigns, and content production.
• Strong writing, PM and analytical skills across multiple initiatives.
• Experience collaborating with agencies, freelancers, and vendors.
• Ability to own strategy and execution in a fast-paced environment.
• Healthcare marketing exposure is a plus; FDA/HIPAA knowledge is preferred.

Responsibilities

• Plan, launch, and optimize multi-channel demand generation campaigns across healthcare segments.
• Track funnel metrics (MQLs/SQLs/pipeline) and identify optimization opportunities.
• Own HubSpot administration: lead scoring, lifecycle stages, workflows, email campaigns, CRM integration, dashboards.
• Develop and execute email programs: newsletters, product announcements, promotions, customer sequences.
• Manage website updates, landing pages, SEO, and analytics to boost traffic and conversions.
• Create and oversee content: blogs, white papers, case studies, collateral, videos, presentations.
• Coordinate webinars, trade shows, conferences, and events; manage logistics and follow-up.
• Lead social media on LinkedIn: calendars, publishing, engagement, and performance tracking.
• Partner with internal stakeholders and external agencies to deliver quality initiatives.
• Manage budgets and prioritize resources to drive pipeline growth.

Skills

Demand generation

HubSpot

Marketing operations

Content creation

Email marketing

SEO

Web analytics

B2B marketing

Project management

Vendor management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Adobe Creative Cloud

Canva

GA4 (Google Analytics)

Job description

Carex is partnering with a growing healthcare technology company to hire a Demand Generation Marketing Manager to lead hands-on marketing execution, drive qualified leads, and support pipeline growth for its innovative Software as a Medical Device (SaMD) solutions. This is a highly visible, hands-on role for someone who thrives in a fast-paced, small-team environment and enjoys owning marketing initiatives from strategy through execution. You'll manage multi-channel campaigns, marketing automation, content, digital marketing, events, and lead generation efforts while partnering closely with sales to drive measurable business results.

This is an initial 3month contract opportunity with the potential for extension or conversion to a permanent position.

What You'll Do

• Plan, launch, and optimize multi-channel demand generation campaigns that drive qualified leads and support sales across healthcare customer segments.
• Track and analyze marketing funnel performance, including MQLs, SQLs, pipeline contribution, conversion rates, and customer acquisition costs, identifying opportunities for improvement.
• Own HubSpot administration and marketing automation, including lead scoring, lifecycle stages, workflows, email campaigns, CRM integration, and reporting dashboards.
• Develop and execute email marketing programs, including newsletters, product announcements, promotional campaigns, and customer engagement sequences.
• Manage website updates, landing pages, SEO strategy, and web analytics to improve visibility, traffic, and conversions.
• Create and oversee marketing content, including blogs, white papers, case studies, clinical summaries, sales collateral, videos, and presentations.
• Coordinate webinars, trade shows, conferences, and industry events, managing logistics, marketing materials, lead capture, and follow-up campaigns.
• Manage social media strategy and execution, primarily LinkedIn, including content calendars, publishing, engagement, and performance tracking.
• Partner with internal stakeholders and external contractors, agencies, and vendors to deliver high-quality marketing initiatives.
• Manage marketing budgets, prioritize resources, and ensure marketing activities contribute to measurable pipeline growth.

What You'll Bring

• 5+ years of B2B demand generation and marketing operations experience, ideally within healthcare technology, medical devices, diagnostics, or digital health.
• Strong, hands-on HubSpot experience, including marketing automation, workflows, lead scoring, email marketing, CRM integration, and reporting.
• Proven success developing and executing demand generation campaigns that deliver measurable leads and pipeline growth.
• Experience managing websites, SEO initiatives, digital marketing campaigns, and content production.
• Strong writing, project management, and analytical skills with the ability to manage multiple initiatives simultaneously.
• Experience working with external agencies, freelancers, designers, and marketing vendors.
• Comfortable operating independently in a fast-paced, high-ownership environment where you'll be responsible for both strategy and execution.
• Experience marketing to healthcare providers, clinicians, health systems, DME providers, or sleep centers is a plus.
• Knowledge of healthcare marketing compliance, including FDA, HIPAA, and claims substantiation, is preferred.
• Familiarity with Adobe Creative Cloud, Canva, Google Analytics (GA4), or similar tools is a plus.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

Carex Consulting Group is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status.