Remote Demand Gen Manager — Pipeline & Events Leader

MachineMetrics; United States; Remote; USD 100,000 - 120,000; Full time

Job summary

MachineMetrics is seeking a senior marketing professional who will own programs that create and convert pipeline through tradeshows, webinars, email nurture, and campaigns. You will also build our first user conference and drive community programming, reporting outcomes in meetings, opportunities, and pipeline.

With 5+ years in B2B marketing, you will oversee events from planning through follow-up, work hands-on in HubSpot, and collaborate across channels including social, content, and product

Qualifications

• 5+ years in B2B marketing with hands-on ownership of events and campaigns.
• Experience reporting program results in meetings, opportunities and pipeline.
• End-to-end event ownership: logistics, budgets, vendors, follow-up.
• Hands-on HubSpot: build lists, emails, sequences, landing pages, reports.

Responsibilities

• Own program pipeline targets and measure against marketing spend.
• Lead tradeshows, field events, customer events, budgeting and lead capture.
• Plan and run webinars from topic through post-event nurturing.
• Build email nurture sequences and cadences in HubSpot.
• Own campaign execution for product launches, customer campaigns, and events.
• Manage organic social and executive amplification.
• Develop and help run the first MachineMetrics user conference.

Skills

B2B marketing

Event ownership

Campaign management

Analytics reporting

Technical writing

Tools

HubSpot

Job description

MachineMetrics is seeking a senior marketing professional who will own programs that create and convert pipeline through tradeshows, webinars, email nurture, and campaigns. You will also build our first user conference and drive community programming, reporting outcomes in meetings, opportunities, and pipeline.

With 5+ years in B2B marketing, you will oversee events from planning through follow-up, work hands-on in HubSpot, and collaborate across channels including social, content, and product