Remote Demand Gen Lead: Lifecycle & Automation

Pacvue Corporation; Oregon; Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Flexible PTO

Holidays & floating holidays

Medical/Dental/Vision & FSA/HSA

401k with employer match

Volunteer time off

Parental leave

Wellhub and Peloton membership

Fertility support

Job summary

Pacvue is seeking a hands-on marketing operations specialist to own the technical execution layer of lifecycle and demand programs. You will build and optimize campaigns in HubSpot and Salesforce, manage segmentation, dynamic content, forms, and landing pages.

You’ll write email copy, own UTM tagging and attribution, perform QA, and develop dashboards. You’ll run A/B and multivariate tests (VWO/Optimizely), analyze data, and provide test-driven recommendations while supporting sales follow-up

Qualifications

• 5+ years building and managing campaigns in HubSpot.
• Strong knowledge of Salesforce integration.
• Analytical with experience in reporting.
• Experience running A/B or multivariate tests with VWO/Optimizely.
• Detail-oriented QA for campaigns built by others.
• Excellent email copywriting.
• Familiarity with Gong is a plus.

Responsibilities

• Own end-to-end technical build of email and lifecycle campaigns in HubSpot.
• Write and edit email copy for nurture campaigns.
• Own UTM taxonomy, campaign tagging, and tracking setup.
• QA owner for all campaign builds.
• Own backend campaign reporting dashboards.
• Support sales follow-up on engaged leads.
• Analyze performance and suggest tests.
• Design and run A/B and multivariate tests (VWO) and report results.
• Templatize recurring builds for scale.

Skills

HubSpot campaigns

Salesforce knowledge

Marketing automation

A/B testing

QA ownership

Email copywriting

Gong familiarity

Tools

HubSpot

Salesforce

VWO

Optimizely

Job description

Pacvue is seeking a hands-on marketing operations specialist to own the technical execution layer of lifecycle and demand programs. You will build and optimize campaigns in HubSpot and Salesforce, manage segmentation, dynamic content, forms, and landing pages.

You’ll write email copy, own UTM tagging and attribution, perform QA, and develop dashboards. You’ll run A/B and multivariate tests (VWO/Optimizely), analyze data, and provide test-driven recommendations while supporting sales follow-up