Remote Demand Gen Lead - B2B SaaS Growth

Canals; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Canals is seeking a marketing professional to join as an early member of the Marketing team. You’ll lead multi-channel demand generation campaigns aimed at driving new logo pipeline and cross-sells across our B2B SaaS platform.

You’ll combine tactical execution with creative thinking, testing, iterating, and measuring results to ensure Canals stays top-of-mind for our target audience year-round. If you love experimentation and collaborating across Sales and Product, this could be the role for

Qualifications

• 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS.
• Expertise in multi-channel programs, including email, search, social, display, and retargeting.
• Proven track record of driving lead and pipeline growth through creative, data-driven campaigns.
• Analytical, test-and-learn mindset with a bias for action.
• Superb writing and communication skills.
• Self-motivated and proactive; able to work without hand-holding.
• Collaborative in a fast-paced, dynamic environment.

Responsibilities

• Develop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs.
• Plan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiatives.
• Identify, vet and manage advertising and content syndication opportunities with industry associations and publications that reach our target audience.
• Evaluate and test emerging platforms and additional channels, such as billboards and direct mail.
• Set up nurture programs for every stage of the funnel to create and accelerate pipeline.
• Partner with Sales to ensure seamless land handoff and create templated sequences for outreach and follow-up.
• Create compelling copy and creative, aligning to established messaging, tailoring based on persona, and personalizing at scale.
• Build and maintain campaign landing pages.
• Develop and track a structured testing roadmap across creative, audiences, placements, messaging, and offers.
• Measure, analyze, and report on campaign performance with a focus on ROI, sharing learnings with the broader team.
• Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables.
• Manage agencies and outside resources to achieve goals.

Skills

Demand generation

Growth marketing

Campaign management

Multi-channel

Tools

Google Ads

LinkedIn Ads

Facebook Ads

Job description

Canals is seeking a marketing professional to join as an early member of the Marketing team. You’ll lead multi-channel demand generation campaigns aimed at driving new logo pipeline and cross-sells across our B2B SaaS platform.

You’ll combine tactical execution with creative thinking, testing, iterating, and measuring results to ensure Canals stays top-of-mind for our target audience year-round. If you love experimentation and collaborating across Sales and Product, this could be the role for