Demand Generation Manager

Canals; San Francisco (CA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Flexible work environment

Strong engineering culture

Real-world impact on global supply chains

Talent dense team

Job summary

Canals is looking for a talented demand generation marketer to lead campaigns that drive customer engagement and growth. This role involves planning and executing various multi-channel marketing campaigns, collaborating with sales teams, and analyzing performance metrics to optimize outcomes. Ideal candidates will have over 4 years of experience in marketing within the B2B SaaS space and possess strong creative and analytical skills. Join our remote-first team to make a real-world impact on global supply chains.

Qualifications

• 4+ years of experience in demand generation or B2B SaaS marketing.
• Expertise in multi-channel programs, including email and social.
• Proven track record of driving lead and pipeline growth.

Responsibilities

• Develop and implement outbound campaigns tied to intent signals.
• Plan, launch, and scale paid search and social campaigns.
• Identify and manage advertising opportunities with industry publications.
• Evaluate and test new platforms and channels.
• Set up nurture programs across funnel stages.
• Partner with Sales for seamless lead handoff.
• Create tailored copy and creatives for campaigns.
• Build and maintain landing pages.
• Measure campaign performance and iterate for improvement.
• Manage operations of campaigns from start to finish.

Skills

Demand generation

Growth marketing

Campaign management

Analytical skills

Writing and communication

Collaboration

Job description

About Canals

Canals is a fully remote, profitable startup transforming the industrial supply chain ($10T industry) with AI. Our platform seamlessly integrates with the systems distributors already use, automating tedious tasks and reducing failure points in moving physical goods across the globe.

We’re a 100 person team (60 in engineering) distributed across North and South America.

The Role

As an early member of the Marketing team, you’ll lead multi-channel demand generation campaigns to drive both new logo pipeline and cross-sells. We’ve only just begun to run paid media and email campaigns, so there is plenty of opportunity for growth on existing and new channels.

This role is critical in ensuring Canals stays top-of-mind to our target audience year-round, beyond key in-person moments. The ideal candidate combines tactical execution with creativity and strategic thinking to help us break through to them. If you love testing, iterating and experimenting to drive measurable results, this could be the role for you.

What You'll Do

• Develop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs

• Plan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiatives

• Identify, vet and manage advertising and content syndication opportunities with industry associations and publications that reach our target audience

• Evaluate and test emerging platforms and additional channels, such as billboards and direct mail

• Set up nurture programs for every stage of the funnel to create and accelerate pipeline

• Partner with Sales to ensure seamless land handoff and create templated sequences for outreach and follow-up

• Create compelling copy and creative, aligning to established messaging, tailoring based on persona, and personalizing at scale

• Build and maintain campaign landing pages

• Develop and track a structured testing roadmap across creative, audiences, placements, messaging, and offers

• Measure, analyze, and report on campaign performance with a focus on ROI, using insights to iterate and improve results and sharing learnings with the broader team

• Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables

• Manage agencies and outside resources to achieve goals

What You'll Bring

• 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS

• Demonstrated expertise in multi-channel programs, including email, search, social, display, and retargeting

• Proven track record of driving lead and pipeline growth through creative, data-driven campaigns.

• Analytical, test-and-learn mindset with a bias for action

• Superb writing and communication skills

• Self-motivated and proactive - someone who gets things done without hand-holding

• Proven ability to work collaboratively in a fast-paced, dynamic environment

Why Join Canals

• Real-world impact: your work improves global supply chains, saving customers time and reducing risk.

• Strong engineering culture: we invest in quality and documentation to keep moving fast sustainably.

• Remote-first, flexible work environment across North and South America.

• Strong product-market fit with tons of customer love.

• Talent dense team

  Canals.ai is an equal opportunity employer. In addition to EEO being the law, it is a policy that is fully consistent with our principles. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy or age.