Remote Demand & ABM Strategy Lead

Cyncly; United States; Remote; USD 75,000 - 90,000; Full time

Job summary

Cyncly is seeking a Demand Manager to lead the WDG demand engine across NAM, EMEA, and APAC. You will define the demand strategy, partner with Growth Marketing to scale campaigns, and drive pipeline to bookings targets. The role emphasizes ABM excellence, event strategy, and a data-driven approach to marketing ROI.

Remote-first role with a focus on North American operations; competitive compensation and benefits, with salary transparency reflecting the pay range disclosed.

Qualifications

• 5+ years in demand generation, growth marketing, or pipeline marketing in B2B technology or SaaS with a track record of pipeline contribution.
• Proven ABM experience: building and managing enterprise and/or mid-market target account programmes across multiple channels.
• Partner mindset: collaborates with Growth Marketing as an execution partner and maintains pipeline accountability.

Responsibilities

• Own WDG's demand strategy and pipeline contribution with clear targets.
• Partner with Growth Marketing for execution across paid, email, events, ABM and field marketing.
• Own WDG's event and conference strategy and regional conference programme to drive pipeline.

Skills

Demand generation

Growth marketing

Pipeline marketing

ABM fluency

B2B technology

Job description

Cyncly is seeking a Demand Manager to lead the WDG demand engine across NAM, EMEA, and APAC. You will define the demand strategy, partner with Growth Marketing to scale campaigns, and drive pipeline to bookings targets. The role emphasizes ABM excellence, event strategy, and a data-driven approach to marketing ROI.

Remote-first role with a focus on North American operations; competitive compensation and benefits, with salary transparency reflecting the pay range disclosed.