Remote Decision Scientist: Marketing Measurement & Incrementality

Capgemini; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Comprehensive benefits package

Career development and training

Flexible remote work arrangements

Diverse and inclusive culture

Job summary

FBS is seeking a Decision Scientist to drive marketing measurement and media effectiveness through incrementality testing, causal inference, and advanced analytics. This role will partner with cross-functional stakeholders to deliver actionable insights that optimize media investments and improve business outcomes.

The Media Measurement & Analytics team supports the media teams in executing and optimizing media budgets by providing analytical rigor to investment decisions.

Qualifications

• 3+ years of experience in Analytics and/or Data Science.
• Bachelor’s degree in a technical field.
• Fluency in English.
• Experience with large and complex datasets.
• Experience applying causal inference tools (DiD, synthetic controls, PSM).
• Experience with experimental design and incrementality testing.
• Working knowledge of R or Python, SQL, and PowerBI.

Responsibilities

• Plan and implement incrementality tests.
• Analyze output of MMM models.
• Develop other marketing measurement methods for a full view of effectiveness.
• Communicate results to leadership and stakeholders.

Skills

R

Python

SQL

PowerBI

Education

Bachelor’s degree in a technical field

Tools

R

Python

SQL

PowerBI

Job description

FBS is seeking a Decision Scientist to drive marketing measurement and media effectiveness through incrementality testing, causal inference, and advanced analytics. This role will partner with cross-functional stakeholders to deliver actionable insights that optimize media investments and improve business outcomes.

The Media Measurement & Analytics team supports the media teams in executing and optimizing media budgets by providing analytical rigor to investment decisions.