Marketing Mix Modeling Scientist — Data-Driven Growth

Capgemini; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive salary

Bonus program

Comprehensive benefits

Remote-friendly

Inclusive culture

Health and dental insurance

Pension plan

Meal vouchers

Life insurance

Job summary

FBS is seeking a Decision Scientist with Marketing Mix Modeling and advanced analytics to join our Marketing Data Science and Measurement team in the United States. This role measures marketing effectiveness, forecasts performance, and generates actionable insights to optimize spend.

Responsibilities include maintaining MMM, presenting results to leadership, creating sales forecasts, and developing additional marketing measurement methods.

Qualifications

• Experience with MMM is required.
• 3+ years in analytics/Data Science, preferably in marketing/MMM.
• Knowledge of statistics and machine learning.
• Experience with large datasets.
• Proficiency in R or Python.
• Bachelor’s degree in a technical field.
• Fluency in English.

Responsibilities

• Maintaining and improving our in-house MMM.
• Presenting results from the MMM to inform channel allocation and budget planning.
• Creating forecasts of expected future sales for planning and investment.
• Developing other marketing measurement methods for a full picture of marketing effectiveness.

Skills

MMM

Statistics

Machine Learning

Communication

English

Education

Bachelor’s degree in a technical field

Tools

Python

R

SQL

Job description

FBS is seeking a Decision Scientist with Marketing Mix Modeling and advanced analytics to join our Marketing Data Science and Measurement team in the United States. This role measures marketing effectiveness, forecasts performance, and generates actionable insights to optimize spend.

Responsibilities include maintaining MMM, presenting results to leadership, creating sales forecasts, and developing additional marketing measurement methods.