Marketing Decision Scientist — Remote & Incrementality Expert

Capgemini; United States; Remote; USD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Benefits package

Career development

Remote work

Inclusive culture

Health insurance

Pension plan

Meal tickets

Life insurance

Job summary

FBS is seeking a Marketing Decision Scientist to drive marketing measurement and media effectiveness through incrementality testing, causal inference, and advanced analytics. You will partner with cross-functional stakeholders to deliver actionable insights that optimize media investments and improve business outcomes.

The ideal candidate has at least 3 years in Analytics or Data Science, strong experience with R or Python, SQL, and Power BI, and a bachelor’s degree in a technical field.

Qualifications

• Bachelor’s degree in a technical field.
• At least 3 years of Analytics/Data Science experience.
• Experience with large and complex datasets.
• Causal inference tools experience (DID, synthetic controls, propensity score).
• Proficiency in R or Python, SQL, and Power BI.

Responsibilities

• Plan and implement incrementality tests.
• Develop marketing measurement approaches for a full view of effectiveness.
• Communicate results to leadership and stakeholders.

Job description

FBS is seeking a Marketing Decision Scientist to drive marketing measurement and media effectiveness through incrementality testing, causal inference, and advanced analytics. You will partner with cross-functional stakeholders to deliver actionable insights that optimize media investments and improve business outcomes.

The ideal candidate has at least 3 years in Analytics or Data Science, strong experience with R or Python, SQL, and Power BI, and a bachelor’s degree in a technical field.