Remote Marketing Data Analyst — Insights Lead

Workoo Technologies; Boston (MA); Remote; USD 80,000 - 100,000; Full time

Job summary

A dynamic marketing firm is seeking a proactive Marketing Data Analyst to analyze data for informing strategic marketing decisions. The role includes conducting complex data analyses, collaborating with teams, and making recommendations based on performance monitoring. The ideal candidate has a Bachelor's degree in a relevant field and at least 5 years of experience in marketing analysis. Strong analytical skills, familiarity with decision analytics tools, and excellent communication abilities are essential. This is a remote position based in Boston.

Qualifications

• 5+ years experience in marketing analysis.
• Ability to work with all levels of the organization.
• Experience working in a highly regulated industry.

Responsibilities

• Analyze and generate insights to assist the Marketing team.
• Conduct analysis including retrieval and manipulation of complex datasets.
• Monitor ongoing performance of marketing strategies.
• Influence leadership regarding marketing decisions.
• Plan and execute projects from start to finish.

Skills

Strong understanding of decision analytics practices and tools

Strong analytical and problem-solving skills

Experience with SQL

Experience with PowerBI

Experience with R

Experience with SAS

Excellent verbal and written communication skills

Excellent organizational skills and attention to detail

Excellent time management skills

Education

Bachelors degree in Business Administration, Mathematics, Computer Science, or Information Systems

Job description

A dynamic marketing firm is seeking a proactive Marketing Data Analyst to analyze data for informing strategic marketing decisions. The role includes conducting complex data analyses, collaborating with teams, and making recommendations based on performance monitoring. The ideal candidate has a Bachelor's degree in a relevant field and at least 5 years of experience in marketing analysis. Strong analytical skills, familiarity with decision analytics tools, and excellent communication abilities are essential. This is a remote position based in Boston.