Remote Data-Driven Marketing Specialist

US HealthConnect, Inc.; Washington (Washington County); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid/Remote work option

Job summary

US HealthConnect, Inc. is seeking a Marketing Specialist in Fort Washington, PA to drive audience engagement for online medical education programs.

You will develop data-driven marketing campaigns, leverage analytics and marketing technologies to optimize performance, and collaborate with internal teams and partners. Ideal candidates have a bachelor's degree and 4+ years in marketing, experience with marketing automation and GA4, and strong verbal and written communication.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Business, Data Analytics or related field.
• 4+ years of marketing experience.
• Experience with marketing automation platforms and data/metrics.
• Strong verbal and written communication skills.
• Ability to work independently in a fast-paced environment.

Responsibilities

• Develop and execute data-driven audience acquisition strategies for online and live programs.
• Use analytics, AI tools, and marketing technologies to optimize campaigns.
• Analyze datasets to generate insights for decision making.
• Monitor and optimize advertising performance and conversion metrics.
• Collaborate with stakeholders, vendors, and partners on integrated marketing initiatives.
• Lead project launches and provide strategic input.
• Test campaigns with A/B testing and optimize content performance.

Skills

Verbal and written communication

Marketing data analysis

Digital skills

Project management

Education

Bachelor’s degree in Marketing/Business/Data Analytics

Tools

Google Analytics/GA4

Microsoft Office

Marketing automation platforms

Job description

US HealthConnect, Inc. is seeking a Marketing Specialist in Fort Washington, PA to drive audience engagement for online medical education programs.

You will develop data-driven marketing campaigns, leverage analytics and marketing technologies to optimize performance, and collaborate with internal teams and partners. Ideal candidates have a bachelor's degree and 4+ years in marketing, experience with marketing automation and GA4, and strong verbal and written communication.