Digital Marketing Lead – Hybrid, Data-Driven Campaigns

ISPOR; Lawrenceville (NJ); Hybrid; USD 55,000 - 60,000; Full time

Benefits offered by this job

Competitive pay

Generous PTO

Hybrid work arrangements

Robust benefits plan

Winter break

Job summary

ISPOR, headquarted in Lawrenceville, NJ, seeks a Marketing Specialist to drive email campaigns, digital marketing strategy, and analytics. The role includes ESP email deployment, CMS support, and cross-functional collaboration to advance HEOR communications.

Ideal candidates have 3+ years in marketing, strong writing skills, and Marketo experience. The position is hybrid, with in-office Wednesdays and Thursdays in Lawrenceville, NJ.

Qualifications

• Bachelor's degree strongly preferred in marketing/communications or related field.
• 3+ years of relevant marketing/communications experience.
• Strong writing, proofing, and editing skills.
• Highly proficient in Microsoft Office; ability to learn new platforms.
• Hands-on Marketo ESP experience preferred.
• Experience with email and website platforms and tools such as Marketo, WordPress, Hootsuite, and similar.
• Experience with Google Analytics, Data Studio, and similar analytics tools.
• Strong organization, communication, project, and prioritization skills; detail oriented and reliable.
• Experience and/or education in health-related knowledge is a plus.
• Capable of managing multiple projects simultaneously with professionalism.

Responsibilities

• Assist in planning and executing marketing campaigns; monitor, optimize, analyze, and report results.
• Own organizational email execution from creation to distribution and analysis; ensure regulatory compliance.
• Analyze campaign metrics and weekly/monthly performance; report to team.
• Drive digital marketing initiatives including ads to enhance visibility.
• Develop metrics and benchmarks to assess marketing projects across the company.
• Monitor Google Analytics, Ads, and social media; prepare quarterly Executive Summary with recommendations.
• Create, disseminate, and present data analyses for website and marketing initiatives.

Skills

Campaign planning

Email marketing

Analytics & reporting

Writing & editing

Project management

Communication

Interpersonal skills

Attention to detail

Education

Bachelor's degree in marketing/communications

Tools

Marketo ESP

Google Analytics

Google Data Studio

WordPress (CMS)

Hootsuite

Job description

ISPOR, headquarted in Lawrenceville, NJ, seeks a Marketing Specialist to drive email campaigns, digital marketing strategy, and analytics. The role includes ESP email deployment, CMS support, and cross-functional collaboration to advance HEOR communications.

Ideal candidates have 3+ years in marketing, strong writing skills, and Marketo experience. The position is hybrid, with in-office Wednesdays and Thursdays in Lawrenceville, NJ.