Marketing Specialist

US HealthConnect, Inc.; Fort Washington (Montgomery County); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid/Remote work

Job summary

US HealthConnect, Inc. is seeking a Marketing Specialist in Fort Washington to lead data-driven audience engagement for online and live programs. You will build a specialty audience for the brand and optimize digital tactics, reporting to the Director of Demand Generation.

The role requires a marketing-related bachelor’s degree and 4+ years in marketing, with experience in marketing automation, analytics, and performance metrics. A hybrid or remote work arrangement is available.

Qualifications

• 4+ years of marketing experience.
• Experience with marketing data and performance metrics.
• Experience with marketing automation platforms.
• Strong verbal and written communication skills.

Responsibilities

• Support the development and execution of data-driven audience acquisition strategies for online and live programs.
• Use analytics, AI tools, and marketing technologies to optimize campaign performance.
• Analyze datasets to generate insights and support decision making.
• Monitor, report on, and optimize advertising performance and conversion metrics.
• Collaborate with internal stakeholders, vendors, and partners to deliver integrated marketing initiatives.
• Participate in project launches and implementation meetings, providing strategic and technical input.
• Continuously test, learn, and iterate on campaigns using A/B testing.
• Optimize content performance using data insights and best practices.
• Maintain strong understanding of USH processes, brands, products, and data ecosystems.
• Stay current on new tools, technologies, and AI capabilities and apply where appropriate to improve marketing effectiveness

Skills

Marketing

Data analytics

Digital marketing

Project management

Communication

Education

Bachelor’s degree in Marketing

Tools

Marketing automation platforms

Google Analytics/GA4

MS Office

Job description

Looking for a career that challenges you, fosters growth, and recognizes your contributions—all while keeping things fun? At US HealthConnect (USH), we don’t just talk about our core values, we live them. With one of the industry’s highest employee retention rates, and a rapidly growing portfolio of healthcare clients and services, USH is a place where careers take root and thrive. As a leader in medical education, healthcare publishing, and pharmaceutical marketing services, we deliver relevant, practical information to healthcare professionals worldwide.

We’re currently seeking qualified candidates for a Marketing Specialist in our Fort Washington office. This position reports directly to the Director, Demand Generation and will be responsible for managing audience engagement for highly targeted online medical education programs, building a specialty-specific audience for the brand, and improving digital tactics.

What a day in the life of a Marketing Specialist looks like:

• Support the development and execution of data-driven audience acquisition strategies for online and live programs
• Use analytics, AI tools, and marketing technologies to optimize campaign performance
• Analyze datasets to generate insights and support decision making
• Monitor, report on, and optimize advertising performance and conversion metrics
• Collaborate with internal stakeholders, vendors, and partners to deliver integrated marketing initiatives
• Participate in project launches and implementation meetings, providing strategic and technical input
• Continuously test, learn, and iterate on campaigns using A/B testing
• Optimize content performance using data insights and best practices
• Maintain strong understanding of USH processes, brands, products, and data ecosystems
• Stay current on new tools, technologies, and AI capabilities and apply where appropriate to improve marketing effectiveness

What we expect from qualified candidates:

• Bachelor’s degree (B.S.) or equivalent Marketing, Business, Data Analytics or related area preferred, or equivalent combination of education and experience
• 4+ years’ experience in marketing
• Experience with marketing automation platforms
• Experience working with marketing data and performance metrics
• Flexibility and ability to work independently in a fast-paced environment
• Strong strategic and creative thinking
• Ability to prioritize and manage multiple projects at a time as well as support complex initiatives
• Strong digital, technical, and organizational skills
• Strong verbal and written communication skills
• Confident communicating with internal partners, vendors and partners
• Proficiency in Microsoft Office programs and Google Analytics/GA4
• This position offers a hybrid or remote work arrangement

What qualified candidates can expect from us:

Along with a competitive salary and benefits package, we offer a modern working environment that supports work/life balance. We value hard work and a positive, can-do attitude, and in return, we foster a fun, friendly, and team-oriented culture.

Salary will be determined based on experience, qualifications, and location. If required by applicable state or local laws, we will provide salary range information to candidates during the hiring process.