Marketing Specialist

US HealthConnect, Inc.; Washington (Washington County); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid/Remote work option

Job summary

US HealthConnect, Inc. is seeking a Marketing Specialist in Fort Washington, PA to drive audience engagement for online medical education programs.

You will develop data-driven marketing campaigns, leverage analytics and marketing technologies to optimize performance, and collaborate with internal teams and partners. Ideal candidates have a bachelor's degree and 4+ years in marketing, experience with marketing automation and GA4, and strong verbal and written communication.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Business, Data Analytics or related field.
• 4+ years of marketing experience.
• Experience with marketing automation platforms and data/metrics.
• Strong verbal and written communication skills.
• Ability to work independently in a fast-paced environment.

Responsibilities

• Develop and execute data-driven audience acquisition strategies for online and live programs.
• Use analytics, AI tools, and marketing technologies to optimize campaigns.
• Analyze datasets to generate insights for decision making.
• Monitor and optimize advertising performance and conversion metrics.
• Collaborate with stakeholders, vendors, and partners on integrated marketing initiatives.
• Lead project launches and provide strategic input.
• Test campaigns with A/B testing and optimize content performance.

Skills

Verbal and written communication

Marketing data analysis

Digital skills

Project management

Education

Bachelor’s degree in Marketing/Business/Data Analytics

Tools

Google Analytics/GA4

Microsoft Office

Marketing automation platforms

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Specialist

Mktg Ops: Program Mgmt Full Time Fort Washington, PA, US

3 days ago Requisition ID: 1179

Looking for a career that challenges you, fosters growth, and recognizes your contributions—all while keeping things fun? At US HealthConnect (USH), we don’t just talk about our core values, we live them. With one of the industry’s highest employee retention rates, and a rapidly growing portfolio of healthcare clients and services, USH is a place where careers take root and thrive. As a leader in medical education, healthcare publishing, and pharmaceutical marketing services, we deliver relevant, practical information to healthcare professionals worldwide.

We’re currently seeking qualified candidates for a Marketing Specialist in our Fort Washington office. This position reports directly to the Director, Demand Generation and will be responsible for managing audience engagement for highly targeted online medical education programs, building a specialty-specific audience for the brand, and improving digital tactics.

What a day in the life of a Marketing Specialist looks like:

• Support the development and execution of data-driven audience acquisition strategies for online and live programs
• Use analytics, AI tools, and marketing technologies to optimize campaign performance
• Analyze datasets to generate insights and support decision making
• Monitor, report on, and optimize advertising performance and conversion metrics
• Collaborate with internal stakeholders, vendors, and partners to deliver integrated marketing initiatives
• Participate in project launches and implementation meetings, providing strategic and technical input
• Continuously test, learn, and iterate on campaigns using A/B testing
• Optimize content performance using data insights and best practices
• Maintain strong understanding of USH processes, brands, products, and data ecosystems
• Stay current on new tools, technologies, and AI capabilities and apply where appropriate to improve marketing effectiveness

What we expect from qualified candidates:

• Bachelor’s degree (B.S.) or equivalent Marketing, Business, Data Analytics or related area preferred, or equivalent combination of education and experience
• 4+ years’ experience in marketing
• Experience with marketing automation platforms
• Experience working with marketing data and performance metrics
• Flexibility and ability to work independently in a fast-paced environment
• Strong strategic and creative thinking
• Ability to prioritize and manage multiple projects at a time as well as support complex initiatives
• Strong digital, technical, and organizational skills
• Strong verbal and written communication skills
• Confident communicating with internal partners, vendors and partners
• Proficiency in Microsoft Office programs and Google Analytics/GA4
• This position offers a hybrid or remote work arrangement

What qualified candidates can expect from us:

Along with a competitive salary and benefits package, we offer a modern working environment that supports work/life balance. We value hard work and a positive, can-do attitude, and in return, we foster a fun, friendly, and team-oriented culture.

Salary will be determined based on experience, qualifications, and location. If required by applicable state or local laws, we will provide salary range information to candidates during the hiring process.