Marketing Specialist: Demand Gen (Hybrid/Remote)

US HealthConnect, Inc.; Fort Washington (Montgomery County); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid/Remote work

Job summary

US HealthConnect, Inc. is seeking a Marketing Specialist in Fort Washington to lead data-driven audience engagement for online and live programs. You will build a specialty audience for the brand and optimize digital tactics, reporting to the Director of Demand Generation.

The role requires a marketing-related bachelor’s degree and 4+ years in marketing, with experience in marketing automation, analytics, and performance metrics. A hybrid or remote work arrangement is available.

Qualifications

• 4+ years of marketing experience.
• Experience with marketing data and performance metrics.
• Experience with marketing automation platforms.
• Strong verbal and written communication skills.

Responsibilities

• Support the development and execution of data-driven audience acquisition strategies for online and live programs.
• Use analytics, AI tools, and marketing technologies to optimize campaign performance.
• Analyze datasets to generate insights and support decision making.
• Monitor, report on, and optimize advertising performance and conversion metrics.
• Collaborate with internal stakeholders, vendors, and partners to deliver integrated marketing initiatives.
• Participate in project launches and implementation meetings, providing strategic and technical input.
• Continuously test, learn, and iterate on campaigns using A/B testing.
• Optimize content performance using data insights and best practices.
• Maintain strong understanding of USH processes, brands, products, and data ecosystems.
• Stay current on new tools, technologies, and AI capabilities and apply where appropriate to improve marketing effectiveness

Skills

Marketing

Data analytics

Digital marketing

Project management

Communication

Education

Bachelor’s degree in Marketing

Tools

Marketing automation platforms

Google Analytics/GA4

MS Office

Job description

US HealthConnect, Inc. is seeking a Marketing Specialist in Fort Washington to lead data-driven audience engagement for online and live programs. You will build a specialty audience for the brand and optimize digital tactics, reporting to the Director of Demand Generation.

The role requires a marketing-related bachelor’s degree and 4+ years in marketing, with experience in marketing automation, analytics, and performance metrics. A hybrid or remote work arrangement is available.