Marketing Specialist

San Antonio Wings, Inc; Fort Washington (Montgomery County); On-site; USD 55,000 - 90,000; Full time

Job summary

US HealthConnect (USH) in Fort Washington, PA is seeking a Marketing Specialist to manage audience engagement for targeted online medical education programs and to build a specialty-specific audience for the brand.

The role reports to the Director, Demand Generation and focuses on optimizing multi-channel campaigns, analyzing data, and delivering data-driven marketing initiatives that support campaign performance and decision-making in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics or related area preferred, or equivalent combination of education and experience.
• 4+ years’ experience in marketing.
• Experience with marketing automation platforms and data-driven metrics.

Responsibilities

• Manage audience engagement for targeted online medical education programs.
• Build a specialty-specific audience for the brand.
• Improve digital tactics and campaign performance.
• Analyze datasets to generate insights and support decision making.
• Manage multi-channel digital marketing campaigns (site, email, paid media, social).
• Collaborate with internal stakeholders, vendors, and partners.
• Test, learn, and iterate on campaigns using A/B testing.
• Stay current on tools and AI capabilities to improve marketing effectiveness.

Skills

Strong verbal and writtencommunication

Strategic thinking

Creative thinking

Data analytics

Education

Bachelor’s degree in Marketing, Business, Data Analytics or related area

Tools

Marketing automation platforms

Google Analytics/GA4

Job description

Looking for a career that challenges you, fosters growth, and recognizes your contributions and all while keeping things fun? At US HealthConnect (USH), we don’t just talk about our core values, we live them. With one of the industry’s highest employee retention rates, and a rapidly growing portfolio of healthcare clients and services, USH is a place where careers take root and thrive. As a leader in medical education, healthcare publishing, and pharmaceutical marketing services, we deliver relevant, practical information to healthcare professionals worldwide.

We’re currently seeking qualified candidates for a Marketing Specialist in our Fort Washington office.

This position reports directly to the Director, Demand Generation and will be responsible for managing audience engagement for highly targeted online medical education programs, building a specialty-specific audience for the brand, and improving digital tactics.

Support the development and execution of data-driven audience acquisition strategies for online and live programs. Use analytics, AI tools, and marketing technologies to optimize campaign performance. Analyze datasets to generate insights and support decision making. Manage multi-channel digital marketing campaigns (site, email, paid media, social, etc.). Monitor, report on, and optimize advertising performance and conversion metrics. Collaborate with internal stakeholders, vendors, and partners to deliver integrated marketing initiatives. Participate in project launches and implementation meetings, providing strategic and technical input. Continuously test, learn, and iterate on campaigns using A/B testing. Optimize content performance using data insights and best practices. Maintain strong understanding of USH processes, brands, products, and data ecosystems. Stay current on new tools, technologies, and AI capabilities and apply where appropriate to improve marketing effectiveness.

Bachelor’s degree (B.S.) or equivalent in Marketing, Business, Data Analytics or related area preferred, or equivalent combination of education and experience. 4+ years’ experience in marketing. Experience with marketing automation platforms. Experience working with marketing data and performance metrics. Flexibility and ability to work independently in a fast-paced environment. Strong strategic and creative thinking. Ability to prioritize and manage multiple projects at a time as well as support complex initiatives. Strong digital, technical, and organizational skills. Acute attention to detail. Strong verbal and written communication skills. Confident communicating with internal partners, vendors and partners. Proficiency in Microsoft Office programs and Google Analytics/GA4.