Remote Marketing Specialist – Data-Driven Demand Gen

Us Health Connect; Fort Washington (Montgomery County); Hybrid; USD 65,000 - 95,000; Full time

Job summary

US HealthConnect is seeking a Marketing Specialist to drive audience engagement for targeted medical education programs from our Fort Washington, PA office. You will build a specialty-specific audience for the brand and improve digital tactics under the Director, Demand Generation.

The role emphasizes data-driven decision making, use of marketing automation, and collaboration with internal and external partners to deliver integrated campaigns. A hybrid or remote work arrangement is available.

Qualifications

• Bachelor’s degree (B.S.) in Marketing, Business, Data Analytics or related area preferred, or equivalent education/experience.
• 4+ years’ experience in marketing.
• Experience with marketing automation platforms.
• Experience working with marketing data and performance metrics.
• Strong digital, technical, and organizational skills.
• Proficiency in Microsoft Office programs and Google Analytics/GA4.

Responsibilities

• Support the development and execution of data-driven audience acquisition strategies for online and live programs.
• Use analytics, AI tools, and marketing technologies to optimize campaign performance.
• Analyze datasets to generate insights and support decision making.
• Monitor, report on, and optimize advertising performance and conversion metrics.
• Collaborate with internal stakeholders, vendors, and partners to deliver integrated marketing initiatives.
• Participate in project launches and implementation meetings, providing strategic and technical input.
• Continuously test, learn, and iterate on campaigns using A/B testing.
• Optimize content performance using data insights and best practices.
• Maintain strong understanding of USH processes, brands, products, and data ecosystems.

Skills

Verbal communication

Written communication

Strategic thinking

Multi-project management

Microsoft Office

Education

Bachelor’s degree in Marketing/Business/Data Analytics

Tools

Marketing automation platforms

Google Analytics/GA4

Microsoft Office

Job description

US HealthConnect is seeking a Marketing Specialist to drive audience engagement for targeted medical education programs from our Fort Washington, PA office. You will build a specialty-specific audience for the brand and improve digital tactics under the Director, Demand Generation.

The role emphasizes data-driven decision making, use of marketing automation, and collaboration with internal and external partners to deliver integrated campaigns. A hybrid or remote work arrangement is available.