Customer Stories Lead

Bazeta; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Customer Stories Lead to execute a customer storytelling and advocacy strategy developed with the Head of Customer Marketing. This role owns the day-to-day operation and activation of a high-impact program, transforming customer successes into narratives that strengthen the Siemens brand and accelerate sales.

The ideal candidate is an exceptional storyteller with strong customer empathy, commercial acumen, and the ability to translate complex

Qualifications

• 7+ years of experience in Customer Marketing, Customer Advocacy, Content Strategy, Product Marketing, or a related field.
• Experience developing customer stories for B2B SaaS, enterprise software, AI, automation, cloud, workflow, data, or technical platform solutions.
• Proven ability to create compelling customer-facing content that drives engagement and business impact.

Responsibilities

• Execute the Customer Storytelling Strategy in partnership with the Head of Customer Marketing.
• Own the end-to-end customer story pipeline from identification to publication and activation.
• Develop customer-friendly processes for participation, permissions, approvals, and advocacy tracking.
• Identify gaps across industries, personas, use cases, products, geographies, and sales segments.
• Create and oversee assets including case studies, videos, executive interviews, and sales materials.
• Collaborate with Brand, Product Marketing, Communications, and Field teams to activate stories across campaigns and events.
• Build and maintain a portfolio of referenceable customers with Sales and Revenue Operations.

Skills

Customer Marketing

Customer Advocacy

Content Strategy

Product Marketing

B2B SaaS

Job description

4. Customer Stories Lead# Customer Stories Lead## DescriptionIntelligence Center X Is Siemens' Platform for the Agentic EnterpriseThe next wave of enterprise software is not about writing more code. It is about giving organizations the tools to combine trusted data, AI, and applications into systems that can reason and act on their own. Intelligence Center X delivers that today, through five capabilities, an enterprise knowledge graph, AI/ML, agentic application development, orchestration, and governance, that together move enterprises from static software to intelligent, autonomous systems.For the customers we serve, that shift shows up in very concrete ways: engineers and data leaders who can finally find and trust the data buried across decades of enterprise systems; teams that go from idea to working application in days instead of quarters; and AI initiatives that move out of pilot purgatory and into production because the underlying data and governance can actually support them. Whether you are building this platform, proving its value to customers, or bringing it to market through our partner ecosystem, your work directly drives those outcomes for some of the most complex organizations in the world.This is one of the most ambitious enterprise AI platforms in the market, built on decades of deep domain expertise across industries as varied as manufacturing, banking, insurance, financial services, and healthcare, and already running in production at real scale for organizations with some of the most demanding data and compliance requirements in the world. If you want to work at the intersection of enterprise AI, knowledge graphs, and agentic applications, with real customers and real production stakes, across nearly every major industry, this is where that work is happening.About Siemens Digital Industries SoftwareSiemens Digital Industries Software helps organizations of all sizes digitally transform using software, hardware, and services from the Siemens Xcelerator business platform. Our software enables companies to optimize their design, engineering, and manufacturing processes to turn today's ideas into the sustainable products of the future.Position OverviewSiemens Digital Industries Software is seeking a Customer Stories Lead to execute a customer storytelling and advocacy strategy developed in partnership with the Head of Customer Marketing. This role will own the day-to-day operation and activation of a high-impact customer stories program, transforming customer successes into compelling narratives that strengthen the Siemens brand, accelerate sales, support product marketing, and cultivate customer advocates.Working closely with Growth leadership, the Customer Stories Lead will translate strategic priorities into a scalable customer proof engine that highlights measurable business outcomes and showcases the value of our solutions. The ideal candidate is an exceptional storyteller with strong customer empathy, commercial acumen, and the ability to translate complex technical capabilities into clear business value for enterprise audiences.Key ResponsibilitiesExecute the Customer Storytelling Strategy- Partner with the Head of Customer Marketing to operationalize the customer storytelling, advocacy, and reference strategy.- Own the end-to-end customer story pipeline, including customer identification, qualification, outreach, interviews, content development, approvals, publication, and activation.- Develop customer-friendly processes for participation, permissions, approvals, advocacy tracking, and ongoing reference management.- Identify and address story and reference gaps across industries, buyer personas, use cases, products, geographies, and sales segments.- Recommend strategies to strengthen customer proof coverage in priority growth areas.Create and Activate Exceptional Customer Stories- Lead customer discovery sessions, interviews, and narrative development efforts.- Help customers articulate their business challenges, implementation journeys, measurable outcomes, and future vision.- Translate complex platform, AI, automation, workflow, integration, data, and cloud capabilities into technically credible and commercially compelling stories.- Create and oversee a variety of customer assets, including case studies, customer videos, executive interviews, sales presentations, one-pagers, testimonials, keynote content, and award submissions.- Collaborate with Brand, Product Marketing, Communications, and Field teams to activate stories across marketing campaigns, product launches, digital experiences, sales plays, industry events, public relations initiatives, social media programs, and executive communications.Support Sales and Customer Advocacy- Build and maintain a portfolio of referenceable customers in partnership with Sales, Account Management, and Revenue Operations teams.- Manage customer reference requests by identifying appropriate advocates and ensuring a positive experience for both customers and internal stakeholders.- Develop sales-ready customer proof points, making it easy for account teams to access relevant stories, metrics, quotes, and peer examples.- Prepare customer advocates for webinars, industry events, executive briefings, prospect conversations, analyst engagements, media opportunities, and other strategic customer-facing activities.QualificationsRequired Experience- 7+ years of experience in Customer Marketing, Customer Advocacy, Content Strategy, Product Marketing, or a related field.- Demonstrated experience developing customer stories for B2B SaaS, enterprise software, AI, automation, cloud, workflow, data, or technical platform solutions.- Proven ability to create compelling customer-facing content that drives engagement and business impact.- Experience working directly with senior customer stakeholders and executive audiences.Skills and Competencies...Source: Jobspresso (https://jobspresso.co/job/customer-stories-lead/)