Remote CRO Specialist: AI‑Driven Conversion & Growth

Scpress; Northern (KY); Hybrid; USD 72,000 - 110,000; Full time

Benefits offered by this job

401(k) plan

Paid time off

Corporate holidays

Mental health benefits

Job summary

McClatchy Media’s API division seeks a data-driven Conversion Rate Optimization (CRO) Specialist to harness AI and optimize user journeys, ad-to-page funnels, and landing pages using advanced analytics and AI-powered experimentation platforms.

You will design and run A/B and multivariate tests, analyze behavior, and collaborate across teams to build high-converting digital experiences that prioritize ethical, audience-first outcomes.

Qualifications

• 2+ years’ hands-on experience in CRO, growth marketing, or digital analytics.
• Proficiency with analytics (GA4), user behavior tools, and testing platforms.
• Basic HTML, CSS, and Google Tag Manager skills.
• Analytical mindset with a knack for creative problem-solving.

Responsibilities

• Design and run A/B and multivariate tests to optimize conversions.
• Analyze user behavior and extract actionable insights.
• Collaborate across teams to implement high-converting digital experiences.

Skills

CRO

Analytics GA4

A/B testing

Multivariate testing

AI & automation

HTML

CSS

Google Tag Manager

Data-driven decision making

Communication

Tools

Hotjar

Crazy Egg

Clarity

Google Tag Manager

Job description

McClatchy Media’s API division seeks a data-driven Conversion Rate Optimization (CRO) Specialist to harness AI and optimize user journeys, ad-to-page funnels, and landing pages using advanced analytics and AI-powered experimentation platforms.

You will design and run A/B and multivariate tests, analyze behavior, and collaborate across teams to build high-converting digital experiences that prioritize ethical, audience-first outcomes.