Remote CRO & Landing Page Optimization Pro

Hire Emerald; United States; Remote; USD 38,000 - 51,000; Full time

Job summary

Hire Emerald is seeking a CRO & Landing Page Specialist for a fully remote, Latin America-based freelance contractor role with a focus on lead generation and conversion optimization. The role emphasizes understanding user motivation and continuously improving the journey from interest to conversion through structured experiments.

You’ll work with copywriters, designers, and paid media teams to test hypotheses, analyze behavioral data, and translate results into actionable improvements.

Qualifications

• Professional experience in Conversion Rate Optimization, landing-page optimization, or funnel optimization.
• Strong hands-on experience with lead-generation funnels.
• Proven ability to improve landing-page and funnel conversion performance.
• Deep understanding of what motivates users to click, engage, submit forms, and convert.
• Hands-on experience designing, executing, and analyzing A/B tests.
• Strong analytical and problem-solving skills.
• Strong understanding of conversion psychology, user behavior, and persuasive messaging.
• Ability to analyze marketing, funnel, and conversion data.
• Experience identifying friction points throughout a customer journey.
• Experience continuously optimizing campaigns rather than one-time page launches.
• Ability to clearly explain testing hypotheses, findings, and recommendations.
• Professional English communication skills.
• Ability to work independently in a fully remote environment.

Responsibilities

• Build and optimize landing pages designed to generate qualified leads.
• Analyze user behavior throughout the conversion funnel.
• Identify friction points that reduce click-through rates, form completion, or conversions.
• Develop data-driven hypotheses for improving landing-page and funnel performance.
• Plan, launch, and evaluate A/B and multivariate tests.
• Optimize headlines, messaging, calls to action, page structure, forms, layouts, and other conversion elements.
• Analyze conversion data and prioritize experiments based on potential business impact.
• Continuously improve click-through rates, lead volume, conversion rates, and cost efficiency.
• Review heatmaps, session recordings, funnel analytics, and behavioral data to identify opportunities.
• Collaborate closely with copywriters, designers, paid media specialists, marketers, and other stakeholders.
• Translate performance data into clear recommendations and actionable next steps.
• Maintain an organized experimentation roadmap and testing backlog.
• Document test results, insights, and learnings.
• Apply successful learnings across additional campaigns, landing pages, and funnels.
• Help develop scalable CRO frameworks and best practices as the organization grows.

Skills

CRO

Landing pages

Funnel optimization

A/B testing

Data-driven

Lead gen funnels

Analytics

English (pro)

Remote work

Copy collaboration

Job description

Hire Emerald is seeking a CRO & Landing Page Specialist for a fully remote, Latin America-based freelance contractor role with a focus on lead generation and conversion optimization. The role emphasizes understanding user motivation and continuously improving the journey from interest to conversion through structured experiments.

You’ll work with copywriters, designers, and paid media teams to test hypotheses, analyze behavioral data, and translate results into actionable improvements.